Words shape design. Real words, not lorem ipsem, should form the ground-up basis for product design. This thought has been paraphrased on this site multiple times, by numerous contributors. Increasingly, the design community seemingly takes this truth to heart and has heartily paid lip service to the importance of “content” (words, the copy). I’ve read several articles written by designers who give sound advice on how to write good UI copy. Many of these pieces, like John Zeratsky’s piece on good interface writing, provide insightful tips on how to write better product copy. advertisement advertisement I read a recent piece published here, “Why Content Reigns Supreme in UX Design” with interest because I am a product content strategist at Airbnb embedded within a UX design team. I think content is not just pretty important, but the primary component of many user experiences. Unfortunately I could feel the collective groan of the UX writer … [Read more...] about Designers: Stop Asking Copywriters To “Punch Up” Your Work
Guillermo del Toro. Bill Plympton. Banksy. These are just some of the artists who have been commissioned to do sly, subversive couch gags for the opening credits of The Simpsons. Claymation master Lee Hardcastle may never get to hang out in this particular pantheon, but that didn’t stop him from offering a couch gag of his own. And holy crap is it disturbing. Hardcastle is known for making pop culture-heavy Claymation videos that juxtapose a generous serving of blood and guts with the cuddly animation style of Gumby. Previously, Hardcastle has reinterpreted John Carpenter’s The Thing with Pingu the penguin, earning props from John Carpenter himself, and paid tribute to The Exorcist. Considering his preferred mode, it’s pretty clear that not all body parts will remain intact when Hardcastle comes to Springfield. Sure enough, “The Simpsons Couch Gag [You’re Next]” mashes up the typical extended opener from the show with the 2013 home invasion … [Read more...] about This “Simpsons” Couch Gag From a Claymation Master Is Way Gorier Than You Expect
It’s hard to pinpoint exactly when the era of bizarre corporate do-gooding started. But in June 2018 it certainly went viral. That’s when Domino’s launched its “Paving for Pizza” campaign, which included video shot from inside one of its pizza boxes while a driver navigated all manner of terrible road conditions. The message: Poorly maintained roads aren’t just an inconvenience—they can devastate the deliciousness of your future pizza delivery. advertisement advertisement Domino’s marketing campaign had an added benefit of community improvement: It committed to fill potholes in 20 places around the country, to ensure smooth pizza rides. All residents in those places had to do was requested aid online, and the company would start contacting town or city officials. As Ad Week reported, well over a 100,00 people took action, while Bernie Sanders blasted the idea because it steamrolled over a more important discussion about why … [Read more...] about As corporate philanthropy and marketing stunts converge, who is actually benefiting?
At the inaugural conference for the Strong, Prosperous, and Resilient Communities Challenge (SPARCC)—a new $90 million investment initiative centered around making communities more equitable—Shelley Poticha, director of urban solutions at the Natural Resources Defense Council, cited a hard truth. advertisement advertisement “Your zip code is more important than your genetic code for your health outcomes,” she told an audience of 320 community organizers, planners, policymakers, and people with symbiotic relationships between urban design, health, and economics who gathered at the Schomburg Center, in Harlem, New York City. But the first step to building more equitable communities begins with health, SPARCC argues. “It’s difficult to have conversations about equity because there are complications about what racial equity means,” says Paul Aldretti, program coordinator with Mile High Connects, a Denver organization that’s working … [Read more...] about Inside The $90 Million Initiative To Reverse Urban Inequality
Janelle Monáe‘s Wondaland is a creative playground for all kinds of artists: It houses a record label, brand consultancy, management firm, and TV and film production company (which inked a first-look deal with Universal Pictures in November). Ahead of the holidays, Fast Company asked the art collective’s staff of musicians, producers, and tastemakers for the gift recommendations for the music lovers in your life. Here’s what they’re buying this season. advertisement advertisement SoundSport Wireless Headphones (pictured above)hands-free so I can take notes or doodle.” —Mikael Moore, Managing Partner; Janelle Monáe Management ($130) Mixtape Card Gamefun game for someone who loves music and enjoys reminiscing with friends. Not a competitive game, but still fun!” —Kelli Andrews, Operations Manager; Janelle Monáe Management ($10) 1999 Remastered Super Deluxe Edition (10 LPs + DVD)23 unreleased Prince tracks on … [Read more...] about The best gifts for music lovers, according to employees of Janelle Monáe’s Wondaland