That balance can be a driving force for brand growth, as both Apple and Virgin have illustrated. That founder’s voice, along with the brand’s own identity, can work together or in parallel, giving customers and the popular culture a choice of where to pick and choose what they like most about the brand. Jobs has been called a bully and a tyrant, but because that wasn’t all there was to Apple’s brand, you could just ignore all that and laugh along at the lovable “Mac vs PC” guys. Jobs himself often talked about the importance of broader brand advertising. When the company launched its first “Think Different” campaign in 1997, he knew they’d be criticized for not talking more about the specifics of the computer. “But we got to let people know who Apple is,” he said, “and why it’s still relevant in this world.” … [Read more...] about Elon Musk has to decide: Does he want to be Steve Jobs? Or Papa John?
John dingell age
At least one expert begs to differ, as a passenger’s breathing still spreads rows across the cabin before it’s filtered. But the IATA’s stance is firm, and very much in line with the financial interests of the airline industry, which aims to pack more people on planes: “Physical distancing on board (e.g., through blocked seats) is not necessary,” the group writes. The IATA isn’t recommending middle seats be left vacant, or passenger seating in any way be limited. They do recommend passengers wear masks, but it’s not mandatory. … [Read more...] about 7 ways flying could change in the age of COVID-19 (and 1 way it definitely won’t)
“I’ve spent so much time surfing and thinking about surfing, and all the routines that go with it, like competing professionally,” says Florence, currently social distancing at his home on Oahu’s north shore. “At the same time, I even find myself getting stuck in this mode, ‘I’m a surfer, I compete, this is what I do.’ But it’s so amazing when you can take a step away from that and be able to go into these other things and realize, wow, I have these other opportunities to learn so many things I want to learn in my life. So to be able to sail in the middle of the Pacific Ocean to a place like Palmyra—which, if I was in my surfing routine, I may never get to see—sailing really opened that up.” … [Read more...] about Yeti and surfer John John Florence take social distancing to the middle of the ocean
WHY WE CARE: For a half a century, Lewis has been a seminal fixture in the civil rights movement and civil disobedience. Despite being nearly beaten to death by police during the Bloody Sunday march in Selma, Alabama, he remained an advocate for nonviolent resistance. At 76, he is the remaining living speaker from the 1963 March on Washington, where Martin Luther King delivered his I Have a Dream speech. … [Read more...] about Congressman John Lewis Once Again Rises To The Forefront In New PBS Doc
Gill says that the Some Good News producers knew what they wanted, and the Communo team helped them break that down into individual jobs as well as find other things that they might not know they needed. “Like GIFs, for example. The SGN GIFs alone now have more than 287 million views. That came from our team to make sure they had a GIF person in the Communo community.” … [Read more...] about Meet John Krasinski’s secret weapon that helped make ‘Some Good News’ a hit