advertisement advertisement advertisement Okay, quick, name the first ad to run during the Super Bowl! advertisement advertisement Of course you can’t remember. It doesn’t help that most brands have been teasing out or just flat out releasing their ads for weeks now, all trying to squeeze another drop of attention out of the entire spectacle. It’s easy to be a cynic, but there is no doubt that despite our eyeballs being inundated with tens of thousands of ads every day, we still all watch this game and actively pay attention—even look forward to—the commercials. It’s that one magical day a year for brands used to the exact opposite every other day on the calendar. This past year was a weird one, not the Super Bowl’s first, but you’d never really know it watching these ads. Not a mask in sight. Social distance . . . huh? Ah well, chalk it up to the fine art of escapism and a very real desire to avoid having made … [Read more...] about The best Super Bowl ad of 2021 (and 5 really bad ones)
advertisement advertisement advertisement Can’t they please just let us have this one thing? advertisement advertisement This was the thought that came to mind last week, when Twitter announced its acquisition of the newsletter platform Revue, and when three sources told The New York Times that Facebook is planning its own newsletter tools for journalists and writers. For Twitter and Facebook, getting into the newsletter business makes sense. Alongside Google, their platforms have come to dominate the distribution of journalism and online discourse in general, using their news feeds and search results to monetize a never-ending flow of content. With newsletters, a growing number of writers are trying to get off that treadmill and establish a more direct relationship with readers. Some prominent journalists have even quit their staff jobs to make newsletters full-time, and some budding newsrooms now publish primarily to readers’ inboxes. By … [Read more...] about Twitter and Facebook are going to ruin newsletters, aren’t they?
advertisement advertisement advertisement When it comes to productivity hacks, most of us think of time-blocking strategies, mindfulness practices, aerobic exercise, or brain-boosting supplements. Rarely, if ever, do we think about the spillover effects of our love life on peak performance and productivity. advertisement advertisement Part of the reason is that love and connection isn’t about maximizing efficiency or getting stuff done. As the intimacy guru Esther Perel puts it, “Eroticism is inefficient. It loves to squander time and resources.” Perhaps that’s why we tend to think of productivity as a “work thing” and the health of our intimate relationships as a “home thing,” as two separate activities, with no real influence on one another. An emerging body of research, however, suggests that this common-sense view is quite simply false. Research in psychology, for example, suggests that the conflict and … [Read more...] about 3 research-backed tips for boosting productivity through healthy relationships
advertisement advertisement advertisement Almost 1.5 years to the day after Popeyes Louisiana Kitchen launched its now-famous Chicken Sandwich , the fast-food chain is unveiling another sandwich that hopes will drive customers equally wild. advertisement advertisement The Cajun Flounder Sandwich launches tomorrow: It’s Cajun-seasoned fried filet, served on the same brioche bun with pickles that diners know from the Chicken Sandwich, along with Popeyes tartar sauce. The sandwich costs $4.49. “After seeing the response to our Chicken Sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” Sami Siddiqui, president, Americas at Popeyes , says in a written statement. Lent begins on Wednesday. The Popeyes chicken sandwich, which debuted in August 2019, spurred what has been the dubbed the “chicken sandwich wars.” Fast-food giants Chick-fil-A and … [Read more...] about Popeyes has a new fish sandwich, but can it top that viral chicken magic?
advertisement advertisement advertisement Wearing a second face mask over the one you already have could help reduce the transmission of COVID-19 significantly, the Centers for Disease Control and Prevention announced today. advertisement advertisement Using dummies in a lab, researchers looked at what happens when you put a cloth mask over a medical procedure mask. When the source is wearing two masks and the receiver isn’t wearing any mask, the receiver’s cumulative exposure decreases by 82.2%. When the source is unmasked and the receiver is double-masked, the receiver’s cumulative exposure is down 83%. And when both the source and the receiver are wearing two masks, it drops by 96.4%. The CDC experiments also looked at what happens when people knot and tuck their masks to make them fit close to their faces. Today, the CDC updated its website to reflect new best masking practices. You should ensure that your masks fit … [Read more...] about Wearing only one mask? You have room to improve, says the CDC