In the age of the Free Complaint Machine, known to many around the world as the ‘Internet’, is it wise to offer a product to anyone willing to purchase it? After all, a single poor fit between costumer and product can lead to the kind of negative feedback that resonates with thousands of potential good fits. As many businesses beg for ways to indiscriminately sell their wares, it was fascinating to learn that the US Military, of all institutions, has become quite forward thinking in selective selling. Military blogs which showcase the everyday lives and unfiltered emotions of enlisted servicemen have become a major arm of the US Army’s recruitment strategy. advertisement advertisement “Its not all flowers and sunshine”, says Major Mary Constantino, project manager of Army Strong Stories, a Soldier blog hosted by the Army’s recruitment branch, Accessions Command. Being a soldier, it should go without saying, is tough, and the army wants … [Read more...] about Raw Honesty as a Social Media Strategy (Part 1): The US Army
Joanne king herring
Kally Lavoie was only introduced to Slack earlier this year, after part of her company had already migrated onto the messaging platform. By the time her office joined the company’s Slack workspace, their colleagues in San Francisco and Boston had already found their rhythm. “It definitely felt, at the beginning, like we were slotted into their culture,” Lavoie says. “It took a few months to create our own culture.” advertisement advertisement But almost immediately, the fresh crop of Slack users discovered the Giphy integration. Soon enough, channels and DMs were littered with the party parrot emoji. Lavoie and her neighbors in the office—a group she describes as her pod—found a room of their own. “We have an open office, so it started as our pod, to talk about when we were getting coffee or going for lunch,” she says. “From there it spiraled. We included teammates and other friends. It definitely became the private … [Read more...] about What your private Slack channels say about your company’s culture
Jamie Kern Lima cofounded It Cosmetics in 2008 with her husband, Paulo Lima, hoping to create products that would address skin concerns such as rosacea. Eight years later she sold her makeup line to L’Oréal for $1.2 billion and stayed on as CEO, becoming the first female to hold that role in the beauty giant’s history. advertisement Here, Lima shares her tips and tools for getting the most out of every day. What’s your On Switch? I get up by 5 a.m. every day. I have a morning routine with meditation and prayer, a gratitude journal, a morning coffee, one hour of exercise, and then a smoothie. I get it all in before 7 a.m. when I then switch gears to being mom and CEO. What’s your Off Switch? I stop looking at screens one hour before bed. It’s so tough to make this a habit, but once I did, it was a game-changer. I feel so much more present and get better sleep. What are five books on your nightstand? The Path Made Clear: Discovering … [Read more...] about It Cosmetics CEO Jamie Kern Lima has a must-read book recommendation for every woman
advertisement advertisement In 2005 Emily May heard a horrifying story of a woman who’d been sexually harassed in a subway, she was outraged and fed up with the unreported and under-discussed epidemic of street harassment, so she decided to do something about it. So she started Hollaback!–an organization that allows people to visually or textually share their experience of street harassment online. Today over 2,500 people have uploaded their stories to Hollaback! from around the world, and Emily, 29, now serves as the Executive Director. The service has launched iPhone and Droid apps, too. Emily talked to Fast Company about the growth of Hollaback!, the difficulties of trying to create major change in our culture, and what it’s like to be on a power list with Nancy Pelosi and Rachel Maddow. What’s your big idea? Hollaback! is a movement dedicated to ending street harassment using mobile technology, media advocacy, and policy. By collecting women and … [Read more...] about Change Generation: Emily May, Executive Director, Hollaback!