advertisement advertisement You would be forgiven for thinking that cost-saving Plum District was just another deals company. And you could also be forgiven for thinking that its “moms” sales force were just a bunch of latter-day Avon ladies with no greater ambition than making a little pin money. But if you thought either of those things, you’d be missing the fact that, amid all the talk in the tech world about how to bring local commerce online, Plum District is quietly reimagining the myriad ways local merchants can use digital marketing and other tools to drive business. Not only that, but just as Zappos reimagined how companies should operate to serve modern-day digital customers, Plum District is creating new models of work to serve its employees and customers. Some of the biggest names in the Silicon Valley venture community believe in the Plum District revolution. Today the two-year-old company announces it’s received a new $20 million round of … [Read more...] about Plum District’s New Tech Tools Turn Stay-At-Home Moms Into Digital Era Street Teams
A large number of Twitter users are considering shifting to a new social media website called Mastodon after Twitter was accused of bias over caste and ideological viewpoints.It all started after Supreme Court lawyer Sanjay Hedge’s Twitter account was suspended by the micro-blogging website after he used a famous picture of August Landmesser, a shipyard worker during the Nazi Germany era as a cover picture where Landmesser can be seen not doing the Nazi salute.Later, when he took down the picture the account was reinstated but to be suspended again as he re-uploaded the picture and a poem that was flagged by some users.Close In protest of Twitter's move, people are considering moving to a new alternative Mastodon, which has seen an increase in popularity lately. related news Instagram to start hiding likes on its platform in the US First Bajaj Auto-Triumph bike to be ready by 2022, agreement to be signed before December Maruti Suzuki cuts … [Read more...] about Why are Indian Twitter users thinking of quitting it to join Mastodon?
Future Consumer’s dairy brand Dreamery will now be available in general trade in addition to Future Group retail outlets like Big Bazaar and Easy Day, a company source told Moneycontrol.Dreamery is the dairy brand of Future Consumer Ltd (FCL) launched in partnership with New Zealand-based dairy major Fonterra.In June, Fonterra Future Dairy, a joint venture (JV) between New Zealand-based Fonterra and Future Consumer, launched its dairy brand Dreamery.Close Under this brand, the Fonterra Future Dairy launched ultra-high temperature (UHT) toned milk, Dahi (Curd), chocolate and strawberry-flavored milkshakes, Greek Yoghurt (in strawberry and mango flavours) and cheese slices.Himadri BuchAssistant Editor|Moneycontrol.com Mutual funds wrap: SIP AUM crosses Rs 3 trillion mark, but will the momentum sustain?Road to $5 trillion economy: Uday Kotak feels tackling these 3 challenges keyAadhaar as e-KYC for MFs: Industry gives SEBI move a thumbs-upDreamery products will be available in … [Read more...] about Dreamery to be sold in general trade, Future Consumer’s dairy brand increases reach
The revival of toys from childhoods gone by is fairly common practice among marketers. Trading heavily on nostalgia, reboots seem to crop up once a toy’s original target reaches parenthood. The wistful “remember whens” get translated to gifts under the tree and a new generation has a largely similar experience with that toy that their parents did. Lego did it. Star Wars did it. Teenage Mutant Ninja Turtles did it. This year, Furby accelerated that generational bump and has become an it toy 14 years after it first appeared. advertisement advertisement And for Furby–that chattery little owly-hamstery animatronic creature–the return to market may have more than mere fond memories going for it. One of the earlier interactive toys, introduced in 1998, Furby’s latest incarnation benefits heavily from the last decade’s technical advances. The original Furby, which sold over 40 million pieces in its first three years of production, came out … [Read more...] about How Furby Became A Hot Toy Again
When the World Wildlife Fund (WWF) wanted to fight animal poachers–illegal hunters of wildlife–they decided to bring in an unorthodox weapon: Drones. But these drones were different from the killer Predators of public imagination. Instead, they were unarmed, superlightweight, and users launch them by throwing them into the air–in fact, they are heavily modified model aircraft. After negotiations, Nepal was chosen as a pilot site for the wildlife drones. First launched in mid-2012, the WWF drones offered a new, experimental method of stopping poachers. advertisement advertisement Now, wildlife-protecting drones are coming to the rest of the world. Last week, Google announced they would help the WWF purchase African and Asian poacher-seeking UAVs. As part of Google’s 2012 Global Impact Awards program, the WWF received $5 million to buy similar unarmed drones to watch and track African wildlife poachers. “We want to use integrated technologies to … [Read more...] about The Google-Funded Drones That Hunt Illegal Hunters