Ryan Reynolds is probably the greatest actor/marketer hybrid Hollywood has ever created. advertisement advertisement This is not hyperbole. We know this because he’s proved it by taking Deadpool from a fringe comic-book character to the highest-grossing R-rated film of all time, and then followed it up with a sequel that once again broke that record (until Joker recently surpassed it). We also know none of that was a fluke, thanks to his work with Aviation Gin, which recently hit a cultural vein with a hilarious—and hilariously quick—response to that Peloton ad. Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l — Ryan Reynolds (@VancityReynolds) December 7, 2019 It all hit at a perfect time for Netflix, to have the star of its newest film nabbing international media coverage the week before the movie lands. Combined with Netflix, which is renown as a creative marketer in its own right, the two are having fun, pairing … [Read more...] about Netflix blows up its formula to get you to watch ‘6 Underground’
