English illusionist, mentalist, and author Derren Brown has headlined Olivier Award-winning shows on London’s West End and performed in several TV series and specials, including Sacrifice on Netflix. He has also written five books on topics ranging from magic tricks to the philosophy of happiness. advertisement advertisement By his own admission, Brown first started practicing magic as an under-confident 19-year-old studying law at Bristol University just to impress people. Gradually, he developed his act, which now incorporates elements of magic, hypnosis, misdirection, memory techniques, and psychology to manipulate audiences. On a break from starring in his Broadway debut, Secret , which is playing at the Cort Theater through January 4, 2020, Brown talks embracing vulnerability, connecting the audience, and how Greek philosophy has shaped his approach to performing. Don’t limit yourself Brown’s work defies categorization, mixing … [Read more...] about Illusionist Derren Brown’s four magic tricks for success onstage and in life
When it comes to beer advertising, heritage is one of the common tropes that the viewing public is subjected to (along with the category toppers “regular-guy-gets-improbably-hot-girl” and “fun-party-times”). You know the ads: cascades of fresh barley and hops, a brew master next to giant copper kettles, flowing beer. Sure, the flowing beer part looks tasty but the rest of it disappears into the cacophony of competitive advertising. The reality is, as a selling feature, heritage just isn’t that interesting to a wide swath of people. advertisement advertisement But what about when a beer’s heritage is based on a Northern English town whose inhabitants are known for their cutting wit and no-BS outlook on life? That’s the kind of heritage you want to tap into. Which is exactly what Newcastle Brown Ale did when it developed its “No Bollocks” brand positioning. Borrowing the Geordie (as those from Newcastle are called) … [Read more...] about How Newcastle Brown Ale Cut The Crap To Cut Through the Clutter
Ever since Will Rogers stood on a stage with an open newspaper, comedy has evolved and adapted to technological change. In the golden era of network television, Johnny Carson’s Tonight Show was the sole source for satirical reactions to breaking news, and this format has changed only slightly with the advent of Letterman, Conan, Leno, Fallon, and Kimmel. And despite outward appearances, the topical monologue is still the backbone of Seth Meyers’ Weekend Update on SNL, and The Daily Show with Jon Stewart. advertisement advertisement Yet, with Twitter offering yet another way to laugh at the news, could the sheer speed of tweets threaten late-night primacy much in the same way the 24-hour cable news cycle forever altered our relationship with nightly network news? Does Twitter enhance the late-night comedy writer’s job or eliminate it? Do they save the best stuff for their bosses and for audiences after 11 p.m. or do they riff away in a stream of comic … [Read more...] about Does Twitter Kill TV Comedy? Writers From “The Daily Show,” “SNL,” “Fallon” And Others Sound Off
Larry Platt, the editor of the Philadelphia Citizen, felt like Ed McMahon on election day last November. He was at a local polling station with an oversized $10,000 check in hand and cameras in tow. Who was the lucky winner? A school crossing guard named Bridget Conroy-Varnis. What did she do to attract such a windfall? She voted. advertisement advertisement Founded in 2015, the Citizen is an unconventional publication, interested in not only writing about the city’s problems but exploring and testing solutions. The voting lottery, paid for by a private local foundation, was one of its earliest experiments, aimed at increasing paltry turnout in the city’s local elections. “People have lost faith that their vote matters,” says Platt. “What we have [in Philadelphia] is a corrupt one-party system of political leadership. The people who run the corrupt system are invested in keeping the status quo. The more people we have weighing in on how the … [Read more...] about What If We Paid People To Vote?
Given the magnitude of the challenges that we face–think global warming and the grossly unequal sharing of prosperity–it’s not surprising that consumers, employees, and the capital markets are all pressing business to stop being so much of the problem and to start becoming more of the solution. advertisement advertisement All of which makes B Corps–some 2,600 companies certified for meeting the highest environmental and social standards–especially attractive as places to buy from, work for, and invest in. Among the biggest and best known are Patagonia, Danone North America, Laureate Education, Natura (parent of The Body Shop), Kickstarter, and Ben & Jerry’s (a subsidiary of Unilever). “When we each make small changes in our daily lives, our efforts add up to a much larger cumulative action,” declares a digital marketing campaign launched this month by B Lab, the 12-year-old nonprofit organization that administers the B Corps … [Read more...] about To B or not to B? That’s the question for companies who seek to “balance profit and purpose”