An elegant, easy-to-use interface has been a hallmark of Hulu’s since its 2008 launch, thanks to founding CEO Jason Kilar, who maintained a near-maniacal attention to design. He ensured that Hulu has been thinking about the technical nuances of television viewing for nearly a decade—unlike, say, AT&T. When Hopkins became Hulu CEO in 2013, the former 21st Century Fox executive was expected to be able to smooth out the tensions among Hulu’s corporate parents—Disney, 21st Century Fox, and Comcast (more recently, Time Warner became a minority owner)—that marked Kilar’s tenure. He also had to brush up on his tech skills. Though steeped in television distribution, Hopkins was such a digital novice that Peter Rice, chairman and CEO of Fox Networks Group, welcomed him to Hulu by sending him a Steve Jobs uniform (black mock turtleneck, New Balance sneakers, faded jeans) and a copy of The Internet for Dummies. … [Read more...] about Can Hulu Reprogram The Way We Watch TV?
Jason wu michelle obama
Like this golden age of TV, despite us all watching more than we ever have before, we’re a fragmented audience. You’re watching Mrs. Maisel. I’m watching Watchmen. That guy’s watching the new season of Curb Your Enthusiasm. That girl’s watching season three of Friends. Even compared with 2010, we’re less of a cohesive unit known as “The Audience.” That’s not to say that it’s impossible to create something that captures the collective attention of the culture, but with the sheer amount of noise—combined with that fragmentation—it’s monumentally tougher than ever before. … [Read more...] about The Old Spice Guy celebrates its 10th anniversary—as an embarrassing Old Spice Dad
New Fleet On January 25, 2012, Norwegian Air Shuttle announced the largest aircraft deal in European history: It purchased 222 airplanes with options for 100 more, a move that made little sense to anyone outside the company. Norwegian wasn’t even the biggest airline in Europe, and here it was acting like the biggest in the world. To Kjos, it was an obvious decision. “If I have the scale, nobody can take me on cost. If I buy 200 Airbuses, I definitely will have a much better price than if I buy 20. If I don’t need them, I can sell them out or lease them.” In effect, Kjos figured out a way to punch above his weight class. But 2012 also marked the beginning of a controversy that has surrounded the airline for the last five years. … [Read more...] about Low Fares And Snack Fees—How No-Frills Favorite Norwegian Air Went Global