advertisement advertisement advertisement “A second evil which plagues the modern world is that of poverty. Like a monstrous octopus, it projects its nagging, prehensile tentacles in lands and villages all over the world,” said Martin Luther King Jr. in his Nobel Lecture in 1964 . “There is nothing new about poverty. What is new, however, is that we have the resources to get rid of it.” advertisement advertisement The first “evil,” of course, was racial injustice, and King was aware that poverty and economic exclusion of minority groups served as another avenue of discrimination. From his graduate school days, he’d been concerned with unjust wealth imbalances and had a “pretty developed egalitarian vision,” says Thomas Jackson, a historian whose book explores King’s economic dream. But it wasn’t until the later stages of his life that King turned his main focus to economic justice, when it became clear that, for all its … [Read more...] about Guaranteed income is having a moment. The last time it did, it was because of Martin Luther King Jr.
advertisement advertisement advertisement Okay, quick, name the first ad to run during the Super Bowl! advertisement advertisement Of course you can’t remember. It doesn’t help that most brands have been teasing out or just flat out releasing their ads for weeks now, all trying to squeeze another drop of attention out of the entire spectacle. It’s easy to be a cynic, but there is no doubt that despite our eyeballs being inundated with tens of thousands of ads every day, we still all watch this game and actively pay attention—even look forward to—the commercials. It’s that one magical day a year for brands used to the exact opposite every other day on the calendar. This past year was a weird one, not the Super Bowl’s first, but you’d never really know it watching these ads. Not a mask in sight. Social distance . . . huh? Ah well, chalk it up to the fine art of escapism and a very real desire to avoid having made … [Read more...] about The best Super Bowl ad of 2021 (and 5 really bad ones)
advertisement advertisement advertisement If you’re unfamiliar with Goodee, you’ll want to remedy that. It’s a two-year-old design shop that sells beautiful, ethically made multicultural objects from designers from around the world. This year, Goodee has partnered with Nordstrom to curate the Goodee100 , a selection of 100 home and lifestyle items that all cost $100 or less. advertisement advertisement latest venture from Toronto-based Byron and Dexter Peart , who previously founded the fashion label Want Les Essentiels. With this new startup, they are singularly focused on what it means to design products that do good for the world. On their website, they have a set of icons, each of which reflects a different cause—from poverty reduction to gender advocacy to water conservancy to carbon reduction—so you can easily identify a product’s social impact. The Goodee team rigorously vets each product and its supply chain to ensure it lives up … [Read more...] about These 100 ethically made design objects cost less than $100 each
advertisement advertisement advertisement Almost 1.5 years to the day after Popeyes Louisiana Kitchen launched its now-famous Chicken Sandwich , the fast-food chain is unveiling another sandwich that hopes will drive customers equally wild. advertisement advertisement The Cajun Flounder Sandwich launches tomorrow: It’s Cajun-seasoned fried filet, served on the same brioche bun with pickles that diners know from the Chicken Sandwich, along with Popeyes tartar sauce. The sandwich costs $4.49. “After seeing the response to our Chicken Sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” Sami Siddiqui, president, Americas at Popeyes , says in a written statement. Lent begins on Wednesday. The Popeyes chicken sandwich, which debuted in August 2019, spurred what has been the dubbed the “chicken sandwich wars.” Fast-food giants Chick-fil-A and … [Read more...] about Popeyes has a new fish sandwich, but can it top that viral chicken magic?
advertisement advertisement advertisement For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General Motors announced a new logo that highlights its commitment to electric vehicles. Kia is celebrating its best retail sales year ever in 2020—with a new logo . Pfizer, which created one of the COVID-19 vaccines with BioNTech, also did its most significant brand refresh in about 70 years. advertisement advertisement As we start to see the light at the end of the pandemic, it’s likely that more companies will look to rebrand: acknowledging all of the damage that COVID-19 has caused and repositioning their brand for the post-pandemic future. But it’s important to be strategic about these moves and embrace a paradox of fresh and … [Read more...] about 8 tips for rebranding your company post-COVID-19