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Subscription-based OTT aha takes advertising route to drive revenue

August 10, 2022 by www.moneycontrol.com

Representative image. At a time when US streaming giant Netflix is experimenting with advertisements on its platform, an Indian player, aha, has already taken the hybrid approach. Last financial year, the company started offering brand solutions through which it earned $2 million in revenue. The company says it has doubled that in the first four-five months of FY23. Following brand solutions, aha is now launching advertising on the platform that will let them run ads while they stream content. For running ads on the platform, they have partnered with Google. With this, aha expects ad revenue to increase 5x in FY23 versus last year. “We have on-boarded 50 advertisers so far. We expect revenue from ad inventory to contribute 25-30 percent to the overall business. We also want to do on-ground events and take those on the platform and from this segment. We are looking at 15-20 percent (ad revenue) contribution," Nitin Burman, Vice-President, Head, Non-subscription Revenue, … [Read more...] about Subscription-based OTT aha takes advertising route to drive revenue

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