Back in 2010, Unilever launched its Sustainable Living Plan with a goal of doubling the size of the business while cutting its environmental footprint in half by 2020. On stage at Cannes Lions, chief marketing officer Keith Weed talked to the audience of marketers and advertisers about his vision for the future of brands, and a huge part of that was social progress and environmental sustainability. Just not for the most obvious reason. advertisement advertisement “It’s easy to say we should have campaigning in brands because it’s the right thing to do,” said Weed, who runs marketing for the world’s second biggest advertiser. “I think you should do campaigning brand because it makes good economic sense.” What that means is, promoting more sustainable products, created more sustainably and promoting a more environmentally conscious lifestyle among consumers through its advertising, as well as significantly challenging stereotypes, and … [Read more...] about Sustainability Isn’t A Moral Issue For Unilever, It’s An Economic Issue
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More than three-quarters of young Americans say there’s a lot of corruption in America, and yet only 8% say they pay close attention to national politics. advertisement A wide-ranging report on the attitudes and values of generation Z, released Wednesday by market research firm Morning Consult, aims to capture “how America’s largest, most diverse, best-educated, and most financially powerful generation will shape the future.” Though the research company defines generation Z as people born between 1997 and 2012, the report focuses on adults aged 18 to 21. One of the most significant reveals is that gen Z is the most politically disengaged and most distrustful of power of any other demographic cohort. Gen-Zers are notably less trusting of the military and the police than all older adults. The same goes for views of Wall Street and the Supreme Court. A striking exception is Congress, which 47% of gen-Zers trust, compared with just 38% of older adults. With … [Read more...] about Mass shootings have shaped the gen Z worldview more than any other issue
Three days after the Supreme Court delivered the historic judgment in the Ayodhya case – giving the disputed land to Ram Lalla Virajman to construct a temple, and an alternate 5-acre plot of land to the Sunni Waqf Board – the temple town remained calm.No incidents of communal clashes have been reported so far, courtesy extremely tight security arrangements in sensitive areas across Uttar Pradesh as well as various cities, including Delhi and Mumbai. Security has also been enhanced for the five judges, including Chief Justice of India Ranjan Gogoi, who delivered the verdict.Here is what is next in the pipeline post-Ayodhya verdict:Close Meeting with NSA related news 100X.VC to invest over Rs 200cr in startups Traffic resumes on Jammu-Srinagar highway, Mughal road remains closed for the 7th day National Security Advisor (NSA) Ajit Doval met with Hindu and Muslim religious leaders to ensure that communal passions remained under check, The Times of India reported. … [Read more...] about Ayodhya verdict: As historic SC ruling paves way for Ram temple, what’s next?
1. Let My People Go Surfing, Yvon Chouinard advertisement advertisement There are many books written by successful business leaders, but this has to be one of the best when it comes to showcasing leadership and a company’s values. 2. Man’s Search for Meaning, Viktor Frankl An incredible story about an individual’s life purpose when their family, their everyday life, and all their personal belongings are stripped away. 3. Voices From Chernobyl, Svetlana Alexievich Written with deep heartbreak, these stories keep my feet on the ground and remind me how fortunate my family was to have fled the disaster. 4. Originals, Adam Grant advertisement I am a huge fan of his work and read this book in just a few days. 5. When I Stop Talking, You’ll Know I’m Dead, Jerry Weintraub and Rich Cohen This book was the reason I wanted to work with Rich Cohen on my autobiography. He is a brilliant writer and an even better person. A version of this … [Read more...] about Tennis player and Sugarpova cofounder Maria Sharapova shares the five books on her nightstand
The video sharing app TikTok saw fall in global user downloads for the first time since its launch two years back and the question now being raised in whether the show is short lived for TikTok? The answer is probably no, at least in India.In fact, experts say that in India, TikTok is here to stay.And why is that?Close According to Sahil Shah, EVP, Media and Operations, WATConsult, TikTok is growing more than the market average in India. related news Viacom18 launches multi-format kids app VOOT Kids Akshay Kumar scores a Rs 200 crore club success with ‘Housefull 4’, 2019 gets its 5th highest grosser Get over multiplex, Superplex is here: PVR launches 12-screen property in Delhi And this could be because people in India care more about entertainment than privacy and data related issues. While they could be a major problem in US, the same is not the case in India, believes Shah.Apaksh Gupta, Founder, One Impression, an influencer marketing and branded content … [Read more...] about Picture looks bright for TikTok in India despite competition heating up