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ILLUSTRATIONBY RUTH MACAPAGAL There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know strongly influences what we do. Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if they have the right understanding of the business of marketing. 1. Needs and wants of the customers have to be identified First, most customers don’t even know what they actually need or want. They may know what they dislike but when it comes to new product design, it is still the domain of a company’s technical group, usually influenced by the company’s visionaries. For example, would the idea of an electronic blood pressure monitor come from hypertensive patients? Unlikely. The most they can do during the dominance of the manual blood pressure monitor era is to cite the pain points … [Read more...] about 5 marketing concepts that need to be reexamined

Stock Market News The fall in US inflation, better earnings growth in June FY23 quarter, consistent buying by FIIs, and a decline in the US dollar index lifted the domestic equities to a four-month high on August 11. With the consistent recovery in markets from June lows, investors are now richer by around Rs 39 trillion (lakh crore). The BSE Sensex rallied more than 500 points to 59,333, and the Nifty50 rose 124 points to close at 17,659, the highest closing level since April 11. The broader market, too, participated in the rally. The BSE Midcap and Smallcap indices gained 0.8 percent and 0.5 percent, respectively. All sectors but Metal and Telecom, helped the market rise. Bank, Finance, IT, Consumer Durables, and Realty indices gained more than one percent each. The US inflation came in at 8.5 percent in July 2022, declining from 9.1 percent, the highest in last more than 40 years, in June following the correction in oil price. This cheered markets as the probability of … [Read more...] about Investors get richer by Rs 39 trillion as Sensex jumps over 16% from June lows

Researchers oversee vials of SKYCovione’s automatic packaging process | PHOTO: SK Bioscience via The Korea Herald/Asia News Network ANDONG, North Gyeongsang Province — Hundreds of vials were lined up on the belt of a packaging machine at L House, SK Bioscience’s vaccine manufacturing facility in Andong, North Gyeongsang Province on Wednesday afternoon, as the developer of South Korea’s first homegrown COVID-19 vaccine SKYCovione is poised to roll out the vaccine’s first batch by the end of August. A few researchers, who were covered from head to toe with sterilized gear — protective shoes, clothing and hair caps — oversaw the automatic process while others put finishing touches on the packages. On the surface of the packaged products, which were stacked one by one in a yellow plastic box, it read: “SKYCovione Multi-Inj.” “It takes about four months to have a final SKYCovione drug product ready to be rolled out,” said Lee Sang-gyun, general manager of Andong L House and senior … [Read more...] about South Korea’s 1st domestic COVID-19 vaccine ready

Share to Twitter Share to Linkedin I’m always shocked when dividend investors ignore tech stocks. Which means I’m shocked a lot, because pretty well all income-seekers do it! That’s because most folks still think of technology as the home of profitless startups, crumbling crypto platforms or zero-dividend names like Tesla TSLA (TSLA) and Amazon AMZN .com (AMZN). But the truth is, big caps dominate the tech space, and on the whole, the sector is sitting on some of the biggest cash hoards on Wall Street. Apple AAPL (AAPL), of course, holds a legendary $202 billion. As of February, that amounted to more than 7% of the cash holdings of all S&P 500 companies! Alphabet, too, holds north of $160 billion. Microsoft MSFT ? $132 billion. The list goes on. The problem? These companies are in no hurry to hand that cash over to us dividend investors. All pay low (or no!) dividends. But there is a “backdoor” way for us to tap … [Read more...] about 3 “Cash Loaded” Funds Almost All Investors Miss (Yields Up To 8%)

Share to Twitter Share to Linkedin If you are feeling a little too hot at work (in a temperature and not a sexiness sense), should you just lay on the floor on your belly and spread out your arms and legs? After all, that’s what many squirrels seem to be doing these days. With temperatures at the too freaking hot levels in recent week, squirrels and other animals have been doing a lot of “splooting” to beat the heat. Now, you may be wondering whether “splooting” is a made-up word because spell-check recommends using “looting” instead. But “looting” at work would be very different from “splooting” there, and the New York City (NYC) Department of Parks & Recreation defined “splooting” as “stretching out” on “cool surfaces to reduce body heat” on a tweet on Tuesday: As you can see in the tweet, another word for splooting is “heat dumping,” which I described for Forbes about a year ago . By stretching yourself out, you are trying to maximize the … [Read more...] about Can Splooting Help Beat The Heat? Here’s Why Squirrels Are Heat Dumping