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Third-Party Cookies Are Over. These New Strategies Help Brands Win Over Customers

January 10, 2023 by www.inc.com

It's harder than ever to find customers you've yet to meet. At least, in the digital age: After Apple's more stringent privacy restrictions rolled out in its iOS 14.5 update in the summer of 2021, many brands scrambled to update and improve their marketing strategies. Because Apple's update blocked the use of third-party cookies--the software that has long been used by advertisers to track and target new customers based on their data--businesses found that paid social advertising campaigns, especially those on Facebook and Instagram, dramatically increased in cost and decreased in results . Increased privacy restrictions haven't quite eliminated paid social as a customer acquisition strategy, but they have made it more difficult to use that strategy successfully. "Ad creative has started to matter a lot more, given that you're no longer able to leverage [Facebook's] powerful platform data to target that niche audience that was really likely to purchase your product," … [Read more...] about Third-Party Cookies Are Over. These New Strategies Help Brands Win Over Customers

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Reviewed: FiiO’s BTR7 Is A Superb For Listening To Music On The Move

February 5, 2023 by www.forbes.com

Share to Twitter Share to Linkedin Listening to music on the move is a relaxing way of passing the time on a long train or plane journey. It’s ideal for catching up on the latest releases or relistening to favorite albums if you have music stored on your smartphone or stream tracks from a service like Spotify, TIDAL or Qobuz. A good quality amplifier/DAC is ideal for those who demand high-quality sound no matter where we are. Last month, I brought news of the launch of a new and affordable amplifier/DAC from FiiO . The company makes some excellent music players and amplifiers. The brand’s main competitor would possibly be iFi , but there are many alternatives in this market. The BTR7 is about the size of a cigarette lighter (remember those?) and is finished in a classy matte black with glass panels front and back. It feels incredibly well made and includes a small 1.3-inch color screen on the front panel for navigating the device’s menu settings and … [Read more...] about Reviewed: FiiO’s BTR7 Is A Superb For Listening To Music On The Move

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