Search engines would be more efficient if they were decentralized, reports MIT’s Technology Review. In other words, they’d be faster if they were run like bot-nets. advertisement Bot-nets are networks of zombie computers whose processing resources have been possessed by viruses, ready to be exploited by whoever spread the virus. Just two years ago, it was thought that the most powerful supercomputer on earth was actually a bot-net created by the Storm worm. (Below, a modern data center.) Search engines like Google and Yahoo, by comparison, usually centralize their processing in enormous data centers. Researchers at Yahoo have begun to re-think the approach, according to MIT, and theorize that it might be better to spread the engine’s index around a smattering of smaller data centers. According to MIT: “With this approach, smaller data centers would contain locally relevant information and a small proportion of globally replicated data. Many search queries … [Read more...] about What Can Yahoo Learn From Malware?
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As social networks continue to explode, there’s been a lot of clamor about the death of traditional marketing techniques. A case in point is a recent Harvard Business Review piece titled, “Marketing is Dead.” advertisement advertisement The fact is that these death mongers have it backwards. You can’t have a thriving social network without a wide array of tried and true marketing methods–after all, social media mavens aren’t usually “friends” of corporate marketers. I believe that service and product marketing will always be a necessary component of the suite of B2B marketing methods used by organizations to promote a brand. Think about it for a minute. How do you get prospects interested in what you are doing? You need some type of demo or sales sheet (all traditional marketing tools) that shows what you are offering. And let’s not forget about the old-fashioned phone call. In the B2B interaction space of today, you can … [Read more...] about The New B2B Public Relations Are A Hybrid Of Traditional And Social
Just as the subprime mortgage crisis was turning into the Great Recession, I was asked to remake the iconic This Old House, the original home improvement brand, which included television shows, websites, a magazine, and other businesses. By the time I got the keys, This Old House had been around long enough to be satirized on SNL and in the New Yorker and have its various hosts appear on Saturday morning cartoons and Sesame Street. It was the impetus for HGTV—and in reruns even made up much of that network’s early programming. advertisement advertisement It wasn’t an easy task, given the economic situation, and the fact that the brand was no longer new or novel. In fact, the audience was drifting away. But I had a hunch that the brand was focusing on the wrong thing, that it had lost its purpose. You see, at this point its contractor hosts were perfectionists. Really annoying perfectionists. They never made a mistake. They were Martha Stewart in work boots. … [Read more...] about Everyone’s obsessed with brand purpose. Too bad no one understands it
The museum director stands at the windows of his 14th-floor apartment on the Upper West Side of Manhattan and surveys his domain from a distance. The view is spectacular, with Central Park lying below like a tapestry, unrolling lush shades of green all the way to the towers and manors across town. advertisement advertisement “Right there,” he says. “Do you see it? No?” To be honest, it’s a bit difficult to pick out. “Of course you see the Guggenheim,” he adds helpfully, motioning to that building’s distinctive round silhouette. “Now look to the left. There’s the museum’s roof.” He is pointing toward the Cooper-Hewitt National Design Museum, housed in the stately Andrew Carnegie mansion on Fifth Avenue and 91st Street. And if it is not easy to figure out exactly where it stands, it seems even more difficult to truly identify it–to describe not just its profile but its purpose, too. The Cooper-Hewitt … [Read more...] about Mister Moggridge Has Mad Ambition
advertisement advertisement On Tuesday, IBM CEO and chairman Sam Palmisano unwrapped the second phase of its already-ubiquitious “Smarter Planet” campaign, pronouncing the 2010s “the decade of smart.” His premise: this is the decade in which everything will have processors and sensors in it, everything will be connected via the “Internet of Things,” and IBM will reap billions by advising governments on how to make sense of the corresponding data glut, courtesy of the analytical engines it’s spent tens of billions to acquire or build. Speaking in London at the Royal Institute of International Affairs, Palmisano reflected on the first year of the campaign, in which IBM signed multi-year, multi-hundred million dollar contracts to manage London’s traffic-congestion system, integrate New York’s crime-data systems, and reduce Shenyang, China’s carbon emissions by 10%, among many others. IBM created 1,200 “smart … [Read more...] about IBM’s Decade of Smart: Making Money by Making Sense of Data