Investments department

advertisement advertisement advertisement There’s a global shortage in semiconductors, and it’s becoming increasingly serious. The U.S. is currently reviewing its supply of the technology, following a landmark executive order from President Joe Biden. advertisement advertisement The president also pledged $37 billion to cover the short-term costs of rebuilding and securing America’s supply of semiconductors , which are a fundamental part of microchips and thus integral to everything from computers to smartphones to renewable energy and military hardware. The automotive sector has been worst affected by the drought, in an era where microchips now form the backbone of most cars. Ford is predicting a 20% slump in production, and Tesla shut down its Model 3 assembly line for two weeks. In the U.K., Honda was forced to temporarily shut its plant as well. graphics cards and Xboxes respectively. It appears that no … [Read more...] about How the world ran out of a critical technology that powers our cars, phones, and more

advertisement advertisement advertisement “Build a great experience, customers tell each other about that. Word of mouth is very powerful.” advertisement advertisement If you attended a party where the host snarled at you, reluctantly offered you a drink, looked past you to greet someone deemed more important and basically couldn’t wait until you left–chances are you would leave, slamming the door behind you. Unfortunately, that’s the experience many of us receive today. We’re not treated as a valued customer–a guest–to be respected. Rather, we’re a nuisance to be endured–we’re the blaring car alarm when they’re trying to sleep. In the business world, customer service has become a dirty phrase. In my experience as CEO of a large digital marketing company and board member to others, companies too focused on new business risk ignoring, alienating, and then losing the clients and business they already have. Customers that are … [Read more...] about 5 Quick Tips For Lasting Customer Service

advertisement advertisement advertisement What does it mean to be socially responsible? No matter how big or small your organization may be, it’s an important question to ask yourself. While many think of community relations or environmental efforts as ways to be socially responsible, those may not be enough. advertisement advertisement Businesses around the world are clearly aware of the need for corporate social responsibility, or CSR. In fact, more than 8,000 organizations have signed the United Nations Global Compact pledging to show good global citizenship in the areas of human rights, labor standards, and environmental protection. But the motives for participating in CSR are not always for the greater good. Some organizations do it for the free PR. Many want what they see as the “gotcha media” off their backs. Still, others participate because 77% of customers say it’s important to them. Translation: Efforts may not … [Read more...] about Think You’re Being Socially Responsible? Think Again

advertisement advertisement advertisement Audiences excel at ignoring our words. To earn their readership, we have to weigh design as much as we weigh writing. advertisement advertisement As someone who studied writing at three universities–and subsequently taught writing at three universities–it pains me to say this, but there’s no denying people will go to great lengths to avoid reading. Segments of my former students avoided it by means of SparkNotes. Others, by means of simply sleeping in or praying for snow–or, during final exam time, for plagues of blood and locusts. I wish I could say I only observed such literary allergies among students confirmed to be “academically at-risk,” but I can’t. While the students who went on to complete graduate work in the Ivy Leagues might not have avoided reading altogether, they certainly worked to minimize it (sometimes out of necessity, sometimes for reasons less admirable). What … [Read more...] about Never Underestimate Your Audience’s Will To Avoid Reading

advertisement advertisement advertisement An e-commerce site is an excellent way of generating revenue with minimum physical effort–but that doesn’t mean it can thrive on its own. Tools like Google Analytics are key for your e-commerce site’s survival. Access to data and the ability to analyze it are the foundation on which successful online stores are built. advertisement advertisement Study of web analytics reports from Google Analytics can help you get useful insights into important factors like campaigns that are actually working, pages that are getting lots of attention, and products that get little response from customers. However, in order to get all kinds of extensive metrics regarding your store, you will need to customize certain core areas of Google Analytics. Doing so will help you boost your sales, and it will also aid in increasing your site’s overall value for customers. Get ready to make the most of your … [Read more...] about Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales