The Ralph Lauren store was created by Obsess, whose other retail clients include Tommy Hilfiger, Sam’s Club (with a National Lampoon’s Christmas Vacation theme), and Charlotte Tilbury. Obsess CEO Neha Singh told me that the company’s mission is to replace the typical online shopping experience, which consists of “an endless scroll of every product looking the same size on a white background.” To that end, the Ralph Lauren Virtual Experience is successful. Still, while it isn’t boring, it’s kind of lonely. What’s missing in all of the virtual shopping environments I explored were other people walking by, talking, offering to help, looking at and touching things. … [Read more...] about These virtual stores are a joyful twist on e-commerce
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We’ve seen the U.K.’s Department for Transport announce a 2 billion pound package to encourage active travel and aimed at doubling cycling and increasing walking to work by 2025. Similarly, Paris rolled out 650 kilometers of cycleways, Milan revealed that it will transform 35 km to support cycling and walking infrastructure, and Germany decided to expand its cycle lanes to meet the demand of active travelers. … [Read more...] about The pandemic created a biking explosion. How can cities make it permanent?
Data science literacy The use of technology at scale over the last several decades has resulted in the collection of vast amounts of data. Governments, nonprofits, and corporations are increasingly interested in “mining” this data for information that increases efficiencies, improves financial returns, and identifies trends. No matter your role, if you are to participate in critical workplace conversations or recommend courses of action based on supporting data, you must understand the basics of data science, including topics like causality, regression analysis, descriptive statistics, and data visualization. … [Read more...] about These are the 3 skills you need to succeed in 2021
Interestingly, much of the kinetic energy people encounter in daily life comes from inside their own body, not from the outside world. This is because muscles generate huge forces. For instance, if you lift a 25-pound box, your back muscles generate over 500 pounds of force—20 times the weight of the box—to impart kinetic energy to your torso and the box. The same goes for walking, running, and jumping. … [Read more...] about How Chadwick Boseman’s Black Panther inspired this Black engineer