One big tip: When creating Instagram Stories ads, keep in mind that creativity is king. William Harris Published 10:14 am CDT, Monday, April 8, 2019 Photo: Thomas Trutschel | Getty Images Photo: Thomas Trutschel | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Thomas Trutschel | Getty Images What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements. 1 / 1 Back to Gallery In August 2016, Instagram gave users a new way to share content and interact with one other throughout the day. Its name: Instagram Stories. Today, over 500 million people are creating or engaging with Stories every day. Businesses and brands are also actively using Stories as an additional … [Read more...] about What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements.
Mar 18, 1:36 AM EDT Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Adam Levy 03/18/19 AT 1:09 AM Instagram only introduced ads in Stories about two years ago, but it could generate over $2 billion in revenue for Facebook (NASDAQ:FB) this year, according to an estimate from Nomura analyst Mark Kelley. Kelley sees the format -- which Instagram unabashedly stole from Snap (NYSE:SNAP) -- generating $7.5 billion in ad revenue for Facebook by 2021, up from an estimated $750 million last year.Analysts expect Snap's revenue to come in around $1.5 billion in 2019, up 30% from last year. Snap's goal for 2019 is to reaccelerate revenue growth after a terrible 2018, but its first quarter outlook calls for a continued decline in the top-line growth rate.Instagram Stories' growth has already proven to be a major obstacle for Snap. That was only compounded by a series of missteps last year. Will the growth of Stories … [Read more...] about Instagram Stories Will Generate More Ad Revenue Than Snap This Year
Netflix has announced a new feature through its app that will allow viewers to share customized title art for a film or TV show directly to their Instagram Stories. The story will also include a “Watch on Netflix” link, redirecting back to the Netflix app. It’s a small addition with potentially big results for Netflix. a survey from financial services firm Cowen, 61% of marketers believe Instagram is the best way to reach 13-to-34-year-old consumers–a golden range for Netflix as it presumably seeks to capitalize on the millennial/Gen Z audience creating hype around shows and movies like Sex Education, To All the Boys I’ve Loved Before, and 13 Reasons Why. Plus, it’s a natural marketing tool for the Netflix app to give the stars of these shows and movies–who usually have their biggest social followings on Instagram anyway–a more effective way to leverage the attention of their legions of young fans. It also won’t hurt to have … [Read more...] about You’re about to see a lot more Netflix-related posts on your Instagram Stories
Jan 15, 12:12 AM EST Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Adam Levy 01/14/19 AT 11:41 PM Privacy concerns and slower user growth have many marketers shifting digital ad budgets away from Facebook's (NASDAQ:FB) News Feed. Separate surveys from eMarketer and Cowen show Facebook's share of the digital advertising market falling over the next two years as competitors like Amazon (NASDAQ:AMZN) grow their share of the market.Cowen's survey suggests Facebook could lose 3 percent of its U.S. market share over the next two years while Amazon doubles its share from 6 percent to 12 percent. But Instagram will grow its market share 2 percentage points in the same period, mitigating the losses at Facebook.Specifically, Cowen sees Instagram's share of video ad spending doubling over the next two years, fueled by Stories. Facebook has Stories products in each of its four major apps: Facebook, Instagram, WhatsApp, and Messenger. … [Read more...] about Instagram Stories Will Be Key to Facebook’s 2019
Jan 15, 12:24 AM EST Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Technology By Ken Manbert Salcedo 04/19/18 AT 10:15 AM Netflix has added a bunch of 30-second video previews to its iOS app. The new feature allows users to quickly view a trailer so they can easily decide whether or not to watch the show or the movie.“Each preview is about 30 seconds long and presented in a vertical format, so you can watch them without turning your phone,” Netflix director of product innovation Cameron Johnson said. “The previews are shown like a slideshow, so if you see something you like, you can tap play or add to your list. If not, you can swipe or tap the screen to advance to the next preview.”The new mobile previews for the Netflix iOS app are very reminiscent of Snapchat Stories and Instagram Stories. The previews are presented on the top portion of the Netflix app home screen as circular icons with the title of … [Read more...] about Netflix Adds Instagram Stories-Style Mobile Trailers To Its iOS App