Share to Twitter Share to Linkedin Founder & CEO of fashion tech startup Mys Tyler . Sarah is serial entrepreneur, global citizen (until recently), and consumer marketing pro. Do you wake up every morning, step onto the sundeck of your yacht and enjoy a chef-prepared macrobiotic smoothie to make sure your skin maintains that healthy 20-something glow? If you don't, that's OK — me neither. And if you do, can we be friends? Influencers aren't bad; they just aren't relevant for 99% of us. When it comes to influencers, it can mean looking at clothes on people who don't look like us, homes that don't look like ours and travel to destinations that don't quite fit into our budgets (or Covid-restricted options). All in all, this can make us feel a bit down on ourselves and our regular lives. The good news is that there are 30,000,000 "influencers" out there who do represent the general population. These influencers come in all heights, shapes, … [Read more...] about Tips For Engaging Micro-Influencers To Boost Brand Engagement
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Share to Twitter Share to Linkedin President, cofounder of AMIBA Consulting . The impact of social media influencers on digital marketing is perhaps one of the most influential things to happen to the industry in decades. Suddenly, companies have the option to employ real, unique people to market their products without having to develop all of the content themselves. It was revolutionary and has surely changed the industry for good. Perhaps one of the most important developments for influencers is that with enough time, consistency and valid information, people are being considered experts in their given field. Huda Kattan, for example, is perhaps one of the most respected beauty and makeup influencers in the world. For many consumers, she is the go-to for tutorials and recommendations, and she is now known for her own product line, Huda Beauty. For her to use another brand's product in a tutorial is incredibly impactful, almost guaranteeing an … [Read more...] about The Benefits Of Digital Influencer Marketing—And How To Get Started
Share to Twitter Share to Linkedin Romney Evans, the tech entrepreneur who co-founded True Fit, a leading apparel fit technology company, today is launching a new business, Shoptrue. The fashion marketplace offers 2,000 brands from value-priced garments to luxury labels, where users can purchase styles from any brand in a single place and with a highly personalized shopping experience. Prior to Shoptrue, Evans helped pioneer True Fit’s Fashion Genome, one of the industry’s largest connected data sets, mapping the relationship between 80 million active users, 17,000 brands, and $300 billion in cross-market transaction value. Shoptrue a year ago raised $6 million in a seed round from a group of venture capitalists. “We’ll raise an additional round in 2023,” Evans said. “This initial round was designed to help us get Shoptrue off the ground in our crawl, not run approach to launching this. We’re very much in the crawl stage right now.” For Shoptrue, … [Read more...] about New Fashion Marketplace ShopTrue Combines AI-Informed Product Suggestions With Taste-Driven Shopping
Share to Twitter Share to Linkedin It’s a complex time for brands, marketers and creators navigating the messy social-media sector these days. Within his first weeks leading Twitter TWTR , Elon Musk has laid off half the staff, hired back dozens of them, saw advertisers flee, warned of possible bankruptcy and rapidly rolled out and killed multiple ill-considered initiatives. It’s been reported as “ chaotic ,” but other suggest the entire social media sector is “ ending ” and/or “ dead .” Over at Meta, after losing close to $10 billion this year building a far-off metaverse future, the company announced 11,000 layoffs and major spending cuts. Even darling-of-the-moment TikTok cut its revenue forecast by a whopping $2 billion and postponed its IPO. So where does that leave creators trying to make a living on social media, and brands trying to work with them to reach customers? Not so bad off, it turns out, according to the just-released … [Read more...] about Amid Social-Media Chaos, How Do Creators And Brands Succeed?
Share to Twitter Share to Linkedin Us Brits love our cakes and sweet treats, but up until around a decade ago dessert restaurants were a little known phenomenom here in the UK. Fast forward to right now and you'd be hard pressed to find a British High Street that isn't home to a dessert house, serving up everything from hot waffles and pancakes to giant sundaes, ice cream of all varieties and flavours, and huge slabs of cake with cream. So much so that some dessert franchises have now become household names, almost as much part of our everyday culture as the big fast food chains, and enjoying success in recent years as they expand their network of locations across the UK and now internationally too. Creams is one such brand, founded in 2008 and last month announcing the appointment of a new CEO in the form of Everett Fieldgate. Fieldgate is a familiar name in the world of food franchising, having spent time at KFC UK and Ireland as Chief Financial Officer … [Read more...] about Sweet Success: Dessert Franchises On The Up