A “PROMOTIONAL TOUCHPOINT.” That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May 2019 elections, and they have been using it as such even ahead of the official 90-day campaign period, which started last Tuesday. Because the use -- and even abuse -- of social media is practically free and unbridled, PCIJ launched this audit of how and what the candidates are posting, how often and where, and how much organic or boosted engagement they are drawing. Are their posts backed by heavily paid media push? Who have invested in small or big ways in social-media management? Who command small or big social-media machinery, or enjoy affinity with Filipinos online? This audit covers 20 candidates for senator listed in Pulse Asia’s latest nationwide survey on the May 2019 Senatorial Elections that was conducted from December 14 to 21, 2018 using face-to-face interviews. These candidates are also among those most … [Read more...] about PCIJ Audit: Candidates on Social Media
Infographic on social media
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior. Jennifer Spencer Published 11:33 am CST, Wednesday, November 14, 2018 Photo: PeopleImages | Getty Images Photo: PeopleImages | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: PeopleImages | Getty Images 3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions 1 / 1 Back to Gallery With social media becoming such a big part of our everyday lives, it’s no surprise that employers are increasingly using social networks to research potential hires and gather more information than they would otherwise obtain during the interview … [Read more...] about 3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions
Are Pinoys more racist on social media?On our recent trip to El Nido last July, our tour guide, Kuya Ryan, told us a story about a Chinese tourist he encountered a while back. One time, he said, he overheard the Chinese man brazenly asking another tour guide: “Where are the islands owned by China?” as the tourist proceeded to point to the many rocky islands in the famous tourist spot. The thing is, the guy wasn’t joking at all. In fact, his face was serious when he asked the tour guide to take them there. “Is it far from here? I want to see our islands,” the guy demanded.At this point, our “kuya” has had it and couldn’t stand what he had heard any longer. He went over and gave the tourist a verbal beatdown. In his broken English, he furiously yet clearly told him no island in Palawan belongs to the Chinese. He also demanded an apology. “Hey you!” he said to the tourist, “If you want to see Chinese islands, go back to … [Read more...] about Are Pinoys more racist on social media?
Here's how AR is changing the selfie game. Rose Leadem Published 6:00 am CDT, Sunday, August 19, 2018 Photo: Verity Jane Smith | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Verity Jane Smith | Getty Images How Augmented Reality Has Changed Selfies Forever (Infographic) 1 / 1 Back to Gallery Throughout their lifetime, the average millennial will take 25,676 selfies, according to research compiled by eyewear company FramesDirect. Not only that, but millennials usually spend a whopping 54 hours per year taking selfies. Typically, a millennial will take nine selfies every week to either post on social media, snap a vacation shot, send to a significant other or celebrate a birthday. Related: Why AR & VR Are the Need of the Hour It’s clear that selfies have been taken to the … [Read more...] about How Augmented Reality Has Changed Selfies Forever (Infographic)
To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Adam Bornstein Published 8:00 am CDT, Monday, August 6, 2018 Photo: Federico Gastaldi Image 1of/1 CaptionClose Image 1 of 1 Photo: Federico Gastaldi The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy 1 / 1 Back to Gallery Q: When looking at our marketing spend, what’s more important fordigital growth: SEO or social media? Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. Then it’s your job to … [Read more...] about The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy