A “PROMOTIONAL TOUCHPOINT.” That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May 2019 elections, and they have been using it as such even ahead of the official 90-day campaign period, which started last Tuesday. Because the use -- and even abuse -- of social media is practically free and unbridled, PCIJ launched this audit of how and what the candidates are posting, how often and where, and how much organic or boosted engagement they are drawing. Are their posts backed by heavily paid media push? Who have invested in small or big ways in social-media management? Who command small or big social-media machinery, or enjoy affinity with Filipinos online? This audit covers 20 candidates for senator listed in Pulse Asia’s latest nationwide survey on the May 2019 Senatorial Elections that was conducted from December 14 to 21, 2018 using face-to-face interviews. These candidates are also among those most … [Read more...] about PCIJ Audit: Candidates on Social Media
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Are Pinoys more racist on social media?On our recent trip to El Nido last July, our tour guide, Kuya Ryan, told us a story about a Chinese tourist he encountered a while back. One time, he said, he overheard the Chinese man brazenly asking another tour guide: “Where are the islands owned by China?” as the tourist proceeded to point to the many rocky islands in the famous tourist spot. The thing is, the guy wasn’t joking at all. In fact, his face was serious when he asked the tour guide to take them there. “Is it far from here? I want to see our islands,” the guy demanded.At this point, our “kuya” has had it and couldn’t stand what he had heard any longer. He went over and gave the tourist a verbal beatdown. In his broken English, he furiously yet clearly told him no island in Palawan belongs to the Chinese. He also demanded an apology. “Hey you!” he said to the tourist, “If you want to see Chinese islands, go back to … [Read more...] about Are Pinoys more racist on social media?
The secret behind an engaging social media presence does not need to be complicated. Business Rockstars Published 9:45 am CDT, Monday, July 30, 2018 Photo: Entrepreneur Network Image 1of/1 CaptionClose Image 1 of 1 Photo: Entrepreneur Network The One Thing You Can Do to Build an Engaging Social Media Presence 1 / 1 Back to Gallery In this video, Alex Wehrley, as interviewed by Entrepreneur Network partner Business Rockstars, explains there are a few select tips you can use to increase your business's social media engagement. Most of which boil down to being more engaging overall. You can begin by responding to people's comments on social media. These people are essentially saying that they are interested in your product or service, so try your very best to interact with them. On the … [Read more...] about The One Thing You Can Do to Build an Engaging Social Media Presence
It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. Gabriel Shaoolian Published 1:30 pm CDT, Tuesday, July 17, 2018 Photo: Chayantorn | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Chayantorn | Getty Images 5 Unexpected Social Media Platforms to Grow Your Brand Awareness 1 / 1 Back to Gallery It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where there are 2.62 billion social media users worldwide, according to Statista. Coupled with reports that show 93 percent of marketers place a high value on social media as a business growth tool and more than 50 percent who claim it has improved their sales, I'd say every business should be allocating time, energy and resources … [Read more...] about 5 Unexpected Social Media Platforms to Grow Your Brand Awareness
When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand. Rose Leadem Published 6:00 am CDT, Saturday, July 7, 2018 Photo: Sitthiphong | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Sitthiphong | Getty Images The ROI of Social Media (Infographic) 1 / 1 Back to Gallery No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact. Related: 6 Social Media Monitoring Tools for Managing Your Online Presence Of course, social media can be tough. But the good news is you’re not alone. A number of professionals admit they don’t know if their … [Read more...] about The ROI of Social Media (Infographic)