Influencers

Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva (#3, founded in 2005) and Charity Water (#20, 2006) are gaining momentum by leveraging social technologies to engage and inspire new audiences. The study examines how charities are utilizing innovative business models such as crowdsourcing; how taking a firm stance and being provocative can build a loyal following; why health is taking center stage; and what new entrants are doing to build momentum for their cause. Over 1,000 data points were gathered from over 100 charities across several platforms to build a comprehensive list of the best-in-class … [Read more...] about REPORT: Digital Influence in Social Cause

As the audience and user-base of social media networks continues to expand in both number and age, industry sectors that previously had no presence online and now learning how to leverage these tools to extend their impact. advertisement advertisement In particular, the non-profit sector is one of these sectors to watch. It seems as if social media was made for it. Established social cause groups like PETA and Greenpeace, along with newcomers such as Kiva and Charity Water, are moving efforts to the digital space, but still maintaining their presence on the ground. With these methods working hand-in-hand, social cause and non-profit groups are able to reach more people than ever before. We’ve analyzed, identified, and ranked the top 50 new and established leaders in social cause based on digital efforts through social media, online engagement, and stretch. From this study, we can see just how much of an impact social networking and media can have, and the good they can … [Read more...] about Examining the Digital Influence in Social Cause Report

“Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” -David M. Ogilvy advertisement advertisement You have devised a brilliant strategic idea. You’ve asked the right questions, diagnosed the critical issues, conceived a set of unorthodox solutions to address the key issues, narrowed down your ideas into an actionable set of priorities, and now you feel confident in your idea. Everything is in line and ready to go, but many great ideas fail despite the above efforts because the person who presents them cannot sell them effectively into their organization, investors, employees, etc. You must now think strategically about how you will communicate so that your idea builds support. Here is where the “S” in my IDEAS framework comes into play: you must be able to tell a memorable story. The Influence “GAME” Influence is fundamental to your ability to lead and impact your organization. … [Read more...] about Storytelling and Influence: Learn How to Get What You Want

After playing a series of intense roles one film after another, John Abraham is finally letting his hair down with Pagalpanti.For the actor, this Anees Bazmi-directed film could be a whiff of fresh air, considering the heavy duty drama that he has been a part of in films like Batla House, Romeo Akbar Walter, Satyameva Jayate and Parmanu: The Story of Pokhran to name a few.As has been the trend followed by Akshay Kumar as well, Abraham is mixing it up with an out and out fun-filled entertainer in the middle of films that carry a strong patriotic flavour.Close Each of his last four releases have seen some degree of success at least, and barring Romeo Akbar Walter, which enjoyed just a fair run, the rest have been clean hits. related news Sidharth Malhotra-Riteish Deshmukh's Marjaavaan opens well, Ayushmann Khurranna's Bala heads for 100 Crore Club M&E sector expected to grow $100 billion by 2024, digital content to drive growth Here’s a look at what’s helping … [Read more...] about John Abraham’s ‘Pagalpanti’ to take a route similar to his comedy hits Welcome Back and Housefull 2

Varsha PillaiIrony is perhaps the best way to describe the country that is India. We are after all poised to be country that will reap the demographic dividend that is set to drive the economy towards the $1 trillion benchmark, we are also the country that recently planned the mission to the moon and we are also the country that today ranks a dubious 102 in the Global Hunger Index (GHI) table out of 117 nations, way behind our neighbours — Pakistan (94), Bangladesh (88) and Sri Lanka (66).Even among the BRICS members, India fares the worst, China is ranked 25. The report also states that only 9.6 per cent of children in India between the ages of six months to around two years are fed ‘minimum acceptable diet’ which includes a combination of minimum dietary frequency along with dietary diversity. The GHI, released by Welthungerhilfe and Concern Worldwide, is based on four key indicators, which broadly includes undernourishment, child wasting, child stunting and child … [Read more...] about Policy | Don’t waste the childhood of India’s children