Influencer marketing

Share to Twitter Share to Linkedin Topline Mortgage rates tumbled last week to their lowest level in over a month, according to data released Wednesday morning by the Mortgage Bankers Association, as waning confidence in the U.S. banking system provides a reprieve to home buyers. Key Facts The average 30-year fixed mortgage rate slipped from 6.71% to 6.48% last week, falling to its lowest level since mid-February and its largest percentage decline since November. Mortgage applications rose 3% last week, according to the survey, as buyers take advantage of rapidly declining home prices. That followed a wild stretch for the banking sector – headlined by the failures of Silicon Valley Bank and Signature Bank, the nation’s second and third-biggest such failures ever – causing investors to pack into safer assets such as government bonds. Yields for 10-year U.S. Treasury notes sank 70 basis points to 3.4% in the two-week period … [Read more...] about Housing Market: Mortgage Rates Sink To 5-Week Low Amid Bank Havoc

Share to Twitter Share to Linkedin When you unshackle 1.4 billion consumers who have been penned up at home for three years, it’s reasonable to expect some fireworks. For the residents of Mainland China, life under “zero COVID” policies was a dreary round of rolling travel restrictions and lockdowns – as if the United States was permanently stuck on a skipping record of the Spring of 2020. While most of the population was able to find a way to get back to work eventually, the everyday routines of travel, dining out, and visiting friends and family were severely curtailed. Wallets stayed snapped shut. Since China executed its “COVID pivot” in late December 2022, economists have been scrutinizing the data to see if the country will be able to achieve its goal of 5% growth in 2023. If achieved, China will serve as an engine to help developed economies avoid tipping into recession. This is particularly relevant in the new era of higher interest rates, … [Read more...] about Why China’s COVID Comeback Is Still In The Early Innings, With Upside Ahead

Share to Twitter Share to Linkedin Topline India banned TikTok in June 2020 citing national security concerns after a military clash with China, opening the door for Instagram to dominate and some TikTok duplicates to suddenly emerge as major players in the vacated market. Key Facts Shortly after India banned TikTok, Instagram saw a surge of downloads, propelling it to become the country’s most popular social media app by 2021, up from No. 6 in 2019, and to surpass TikTok in global downloads by the fourth quarter of 2021. Key to Instagram’s success in India was Reels, its algorithm-based, endlessly scrolling vertical video feed that closely resembles TikTok’s For You Page and other TikTok copycats like YouTube Shorts and Snapchat Spotlight. Both Instagram and YouTube bet on Shorts and Reels as potential TikTok alternatives: They tested these features in India after the country banned TikTok before launching them worldwide. … [Read more...] about Here’s What Happened When This Massive Country Banned TikTok

Share to Twitter Share to Linkedin Topline Amid growing global concern over the social media platform, TikTok CEO Shou Zi Chew will testify before the House Energy and Commerce Committee Thursday, where U.S. lawmakers are expected to question Chew over safety concerns for minors and preventing U.S. user data from foreign access. Key Facts In Chew’s first appearance before Congress, he’s expected to discuss the company’s privacy and data security practices, as well as the company’s relationship with the Chinese government, which has come under increased scrutiny in recent months. Prepared Remarks Chair Rodgers, Ranking Member Pallone, and Members of the Committee: Thank you for the opportunity to appear before you today to talk about TikTok and our mission to inspire creativity and bring joy to more than 1 billion people worldwide. I look forward to discussing what makes TikTok so special to the diverse audiences it serves, as well as our … [Read more...] about TikTok CEO Shou Zi Chew’s Prepared Comments Before Congress

Share to Twitter Share to Linkedin Vice President, Digital at Clearbridge Branding Agency, overseeing clients’ digital and social media efforts. Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search engine results pages (SERPs) for relevant keywords. This typically involves tactics such as keyword research, on-page optimization and link-building. But what is social SEO? Social SEO focuses on optimizing a brand’s presence and visibility on social media platforms, such as Facebook, LinkedIn and Instagram, among others. This can include creating and sharing high-quality content, engaging with followers and building a strong social media following. The goal of social SEO is to drive more traffic to a website from social media platforms, as well as to improve the brand’s visibility and credibility. It’s … [Read more...] about Tips For Social Search Engine Optimization

Share to Twitter Share to Linkedin CMO, Digital Commerce at Ascential , working closely with global brands and their customers to create their perfect digital partnerships. Brick-and-mortar stores used to be key for the retail industry. Storefronts with carefully displayed products would entice customers to come in and shop. But today, a large percentage of commerce happens through the digital space. These sales are expected to grow by 8.9% globally this year. Retailers reluctant to embrace this digital movement are missing out on potential sales. Digital transformation is essential for retailers to fully take advantage of shifting consumer behaviors. By developing a strong digital strategy that embraces content creation and is fluid enough to change with consumer preferences, retailers can reach new customers and stay competitive in the new commerce landscape. Future-Proofing Your Business Doing business in the digital landscape allows … [Read more...] about Digital Transformation Can’t Wait