Share to Twitter Share to Linkedin Photographers should start to see more engagement on their Instagram posts, according to company head, Adam Mosseri. Having pushed hard on its ‘Reels’ video format throughout 2022, notably at the expense of still images, Instagram has been working on rebalancing its rankings by increasing the prominence of photos on the platform. Speaking in a recent, though now expired, Instagram story picked up by The Verge , Mosseri reassured users that photos will ‘always be a part of Instagram,’ further admitting that the platform had been “overfocused on video in 2022” and “showed too many videos and not enough photos.” This will come as welcome news to Instagram’s community of photographers, many of whom have become frustrated at feeling compelled to repurpose their still photo content as Reels in order to maintain visibility on the platform. For example, this protest post (contains some NSFW language) by … [Read more...] about Instagram Updates Rankings After serious Photo Failings
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Six Ways To Use Social Media To Strengthen Your Business’s Brand
Share to Twitter Share to Linkedin By Fritz Colcol , serial entrepreneur based in Chicago. Need help getting more leads? DM me @fritzlifestyle. Social media has become an integral part of our lives. From a place for connecting with friends and family, it has become increasingly important for business, offering a variety of benefits to those leaders who know how to use it. Here are some of the most prominent ways I have seen businesses use social media to grow their brand. 1. Networking Social media is beneficial for networking. You can use this tool to connect with potential employers, reach out to industry professionals and even collaborate with other entrepreneurs. The majority of my success came from social media, mainly Instagram. Some of the strategies I've employed include simply liking and commenting on the profiles of my target audience. For example, I'll often view a high-profile CEO's most recent Instagram post and see who … [Read more...] about Six Ways To Use Social Media To Strengthen Your Business’s Brand
Top 3 Sites to Buy Instagram Followers in 2023
Are you putting a lot of effort into your Instagram account but not getting the results it deserves? Building a significant following on Instagram can be a challenging task, especially for new accounts. In today’s digital age, having a strong social media presence is crucial for businesses and individuals alike. Boosting followers can help you stay ahead of the competition by giving you an advantage in terms of reach and engagement. Many people choose to buy Instagram followers to kickstart their growth. However, not all sites that offer followers are equal in quality and reliability. After extensive research and analysis, we have made it easy for you to make a choice when it comes to boosting your presence on Instagram. In this article we will go further in-depth on this and compare them to a few other sites. 1. iDigic iDigic.net is one of the most popular sites to buy Instagram followers. The company has been in business for many years and has earned a reputation for … [Read more...] about Top 3 Sites to Buy Instagram Followers in 2023
Corporate Nonsense Continues To Harm Productivity And Corporate Culture
Share to Twitter Share to Linkedin Productivity has seemingly become the buzzword of the 21 st century. However, I don’t think that discussions around productivity adequately address what’s really happening. Leading strategist, thinker, and author Martin Lindstrom calls the barrier “corporate nonsense,” and I agree wholeheartedly. Martin points out that email culture is a prevalent example of “corporate nonsense." It continues to be widespread globally and a leading indicator of how productivity wanes. For instance, Martin worked with a financial institution where, on average, employees received 800 emails every day. “If you do the math and you spend just one minute per email, that’s your entire workday, and you haven’t even done your work yet,” he explained. Bite-sized Pieces of Common Sense Martin’s firm – Lindstrom Company – is a global business and culture transformation firm that was once hired by a firm to increase productivity while also … [Read more...] about Corporate Nonsense Continues To Harm Productivity And Corporate Culture
Post Premium: Top stories for the week of March 20-26
Gustavo Navarrete Hernández spends his working days installing insulation in Denver’s luxury homes before catching a bus back to his modest apartment off South Federal Boulevard, where he and his family face have faced eviction after falling behind on rent. His three youngest children sleep huddled for warmth in the living room surrounded by space heaters after an ongoing battle with their landlord to fix a broken heater. “I have worked on the nicest apartments, and it makes me sad that I cannot afford one,” Navarrete Hernández said. “I work hard, and I haven’t done anything wrong.” Navarrete Hernández, his pregnant wife and their children sought refuge in Denver a decade ago, fleeing a homeless shelter in the Bay Area where they had lived when unable to keep up with increasing rent. They were headed to Florida, where they have family, but stopped in Denver so Navarrete Hernández could earn enough money for the rest of the journey. They never left. Now, the family of six is … [Read more...] about Post Premium: Top stories for the week of March 20-26
Facebook president: Actually, we’re growing . . . more like TikTok
Meta wants you to know that reports of Facebook’s demise are premature. A number of analysts and media outlets have in recent months reported that Meta’s core social network has seen its growth plateauing , especially among younger users . But Facebook president Tom Alison points out in a blog post today that Facebook passed the two billion daily-active-user mark in December 2022, after picking up 16 million new DAUs over the final quarter of the year. “There’s been a lot of narratives over the past year about Facebook being in decline,” Alison says in an interview with Fast Company . “What we’re really coming out to say is that, no, Facebook is alive and well and we’re continuing to grow, and that the app and the business underneath it are quite healthy.” It’s fair to point out, however, that Meta’s numbers don’t show us what age groups those DAU gains are coming from. The company says this in its most recent 10-K : “while user-provided data indicates a … [Read more...] about Facebook president: Actually, we’re growing . . . more like TikTok
Everything You Need To Know About Influencer Marketing
Share to Twitter Share to Linkedin The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies. Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds. Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers than brands themselves since people can form strong connections with the people they follow online (even if they never meet them). Look at it this way: Soccer superstar Cristiano Ronaldo has more Instagram followers than there are people in the United States and Russia combined, making his thoughts, feelings and endorsements massively consequential—and uniquely marketable. Influencer … [Read more...] about Everything You Need To Know About Influencer Marketing
‘Targeted And Unsafe’: Universities Across The Country Are Holding ‘Israel Apartheid Week’
University student groups across the country are hosting “Israel Apartheid Week” (IAW) events to protest the Jewish state’s alleged crimes against humanity and its occupation of Palestine. IAW is designed to “raise awareness of Israeli apartheid and to mobilize support for strategic BDS campaigns to help bring an end to this system of oppression,” according to the Boycott, Divestment and Sanctions movement’s website. Dozens of university student groups are putting up “apartheid walls,” holding “workshops” to discuss how Israel has engaged in the Zionist colonizing of Palestine and watching controversial films that have been criticized for an inaccurate portrayal of the Israel-Palestine conflict, according to their social media accounts. (RELATED: Democrats Sympathize More With Palestinians Than Israel For The First Time In Decades, Poll Finds) Students from Washington, D.C. to Arizona are participating in their school’s week-long events that many have criticized as being … [Read more...] about ‘Targeted And Unsafe’: Universities Across The Country Are Holding ‘Israel Apartheid Week’
Drag Story Hours Spark Angry Anti-LGBTQ Rallies—Latest In NYC Included Proud Boys
Share to Twitter Share to Linkedin Topline Drag story hour events, in which a drag performer reads aloud to children, have been targeted by anti-LGBTQ protesters who push false claims that these events sexualize children, resulting in intense protests and frequent arrests as politicians continue to politicize the topic. Timeline July 23, 2022 Three were arrested in Boston, reportedly including the leader of local white supremacist group Nationalist Social Club, after about 20 men protested a story hour at the Loring Greenough House, shouting anti-LGBTQ slurs and taunting demonstrators who arrived in support of the event. July 28, 2022 A woman was arrested in Bristol, United Kingdom, on suspicion of assault as protesters disrupted a drag story hour at the Henleaze Library, resulting in the event’s postponement. August 25, 2022 Two were arrested in Berkshire, U.K., at separate story hour protests, one in Woodley and one in … [Read more...] about Drag Story Hours Spark Angry Anti-LGBTQ Rallies—Latest In NYC Included Proud Boys
Tips For Social Search Engine Optimization
Share to Twitter Share to Linkedin Vice President, Digital at Clearbridge Branding Agency, overseeing clients’ digital and social media efforts. Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search engine results pages (SERPs) for relevant keywords. This typically involves tactics such as keyword research, on-page optimization and link-building. But what is social SEO? Social SEO focuses on optimizing a brand’s presence and visibility on social media platforms, such as Facebook, LinkedIn and Instagram, among others. This can include creating and sharing high-quality content, engaging with followers and building a strong social media following. The goal of social SEO is to drive more traffic to a website from social media platforms, as well as to improve the brand’s visibility and credibility. It’s … [Read more...] about Tips For Social Search Engine Optimization