Impactful business

Share to Twitter Share to Linkedin Of the many things that can bring about the end of a business, few can be more lethal than stagnation — not changing or improving. As General Electric’s former CEO and management guru Jack Welch explained , this lack of inertia or momentum was one of the most dangerous things that could happen to a business: “When I try to summarize what I’ve learned since 1981, one of the big lessons is that change has no constituency. People like the status quo. They like the way it was. When you start changing things, the good old days look better and better. You’ve got to be prepared for massive resistance.” So how do you keep your own business from falling into stagnation? The solution very likely lies in the concept of creative destruction. With proper implementation, creative destruction can prove to be the missing piece your business needs to stand out from its competition in a meaningful way. Understanding Creative … [Read more...] about Why ‘Creative Destruction’ Might Be Your Business’ Missing Piece

Share to Twitter Share to Linkedin CEO & Founder @ Refocus , EdTech enthusiast, investor, mentor and marketing expert. Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales. For us, the direct impact of this type of marketing (excluding paid promotion) for 2022 was almost 10% of our revenue. I've found that the key to a successful SMM strategy is creating high-quality selling content that aligns with your audience's pains and values while also being entertaining enough for people to follow you. Here’s the system my company created to effectively generate leads via social media and keep audiences engaged. 1. Research your customer. Researching your audience is the first step in any business decision, and SMM is no exception. Your content shouldn’t just describe how great your product is—aim to speak your customer's language and tell them what they … [Read more...] about How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy

Share to Twitter Share to Linkedin Beena Ammanath - Global Deloitte AI Institute Leader, Founder of Humans For AI and Author "Trustworthy AI." Statistically speaking, your organization is likely already using artificial intelligence, and you probably have full-scale deployment of at least three AI applications. A recent survey revealed as much, as well as that nearly every business leader sees AI as critical to business success over the next five years. AI may be transforming business and impacting the bottom line, but do business leaders understand how AI works, its applications and the potential risks? They need to. Being a successful leader in this era requires AI literacy. Counter to common assumptions, AI is not the sole province of data scientists and machine learning engineers. The technology is intellectually accessible without a data science background. AI literacy refers to a solid grasp of the different types of AI, the data they … [Read more...] about Leadership In The Age Of AI: How To Build Your AI Literacy

Share to Twitter Share to Linkedin Ozi Amanat is an international investor, venture capitalist and founder at K2 Global . I asked ChatGPT its opinion about artificial intelligence (AI) systems in today’s society, and this is what it had to say: As an artificial intelligence language model, I do not have personal opinions or beliefs. However, I can provide an objective analysis of AI systems in today's society. AI has brought about numerous benefits to society, such as improved efficiency, accuracy, and decision-making processes. It has also contributed to advancements in medical research, transportation, and various other industries. However, the deployment of AI systems in today's society also presents potential risks, such as job displacement, privacy concerns, and the possibility of biased algorithms. Therefore, it is crucial to ensure that AI is developed ethically and responsibly to mitigate these risks and ensure that the technology benefits … [Read more...] about What Investors Should Consider When Thinking About The Potential Of AI

Share to Twitter Share to Linkedin Christine Tao is CEO & Co-Founder of Sounding Board , helping companies grow their leaders through scalable, personalized leadership coaching It’s rough out there right now. Boards and investors are pressuring companies to tighten their belts, leading to massive layoffs across the tech industry and beyond—nearly 125,000 employees were laid off last year, according to Forbes’ layoff tracker , and the totals for 2023 keep growing each week. In 2009, I was laid off from Google during the "Great Recession.” I went from landing my dream job to the very real possibility of moving back into my parent’s house, along with a mountain of student debt. At the time, I was crushed, but ultimately, this unexpected turn of events is what led me to co-found my company, Sounding Board. I know stories like mine can feel flippant to those who are experiencing the very real challenges and hardships associated with the … [Read more...] about How To Alleviate The Middle Manager Squeeze During A Restructuring

Share to Twitter Share to Linkedin John Thomas serves as chief strategy and innovation officer at Relay Network , a complete customer engagement solution for the enterprise. Much has been written recently on how companies can better personalize the customer experience. Many consumers expect personalization, and executives want to deliver personalization to their customers. Yet, some companies continue to struggle with exactly how to translate personalization from a strategy deck to actual customer interactions at a reasonable cost and time frame and at scale. I’ve found the scholarly articles that suggest capturing more data, using it better in real time, driving segments and personas, and delivering more relevant content often fall short of how exactly to put these ideas into practice considering data and infrastructure realities. Truth is, I’ve had the opportunity to work on personalization across four different industries in the last 10 … [Read more...] about Practical Principles For Your Company’s Path To Personalization (Part One)

Share to Twitter Share to Linkedin Topline Sen. Rand Paul (R-Ky.) said Monday a member of his staff was “brutally attacked in broad daylight” this weekend in Washington, D.C., adding a suspect has been arrested and he is “praying for a speedy and complete recovery” for the staffer. Key Facts The statement came shortly after D.C. Metropolitan Police said in a news release a suspect had been arrested and charged with “Assault with Intent to Kill” related to a Saturday afternoon stabbing in the 1300 block of H Street, Northeast, about 1.5 miles from the Capitol. The D.C. Metropolitan Police didn't specify whether the victim in Saturday’s stabbing was a congressional staffer, but the victim's name matches the name of a staff member on one of Paul's Senate committees. A police report said the victim was walking down the street when a man “hiding in a corner” popped out and stabbed him multiple times, before the victim was able to grab the … [Read more...] about Rand Paul Says Staffer ‘Brutally Attacked’ In D.C.

(CTN News) Disney CEO sent a memo this week stating that layoffs will begin this week, resulting in about 7,000 job cuts before the summer season. By cutting corporate spending, free cash flow is being increased as a result of the cuts, and corporate spending is being reduced. The company announced last month that it plans to reduce its costs by $5.5 billion, including $3 billion in content expenses. The company is beginning to notify employees whose positions have been affected by the workforce reductions this week, according to a memo obtained by CNBC, about the changes. The first group of impacted employees will receive the news directly over the next four days, and they will be notified directly of the news. It is expected that several thousand more staff reductions will be announced in April, and we expect to begin notifying employees about the final round of job reductions before the summer. A layoff announcement was first made in February. ESPN, Disney’s parks … [Read more...] about Layoffs At Disney Will Start This Week, CEO Bob Iger Says

The turmoil in the U.S. banking sector has had a negative impact on the market for initial public offerings (IPOs) . IPOs raised just $19.7 billion this year, down 70% from a year ago, according to Bloomberg data. That is the lowest level since 2019. Of that, just $3.2 billion has been raised through IPOs in the U.S. Shareholders and companies were quick to sell stock early in the year to take advantage of the stock market rally. However, that rally largely fizzled as the Federal Reserve continued to ramp up interest rates to cool inflation. The problems in the banking sector following the collapse of Silicon Valley Bank have also had an impact on companies' IPO plans. Secondary offerings have been the sole bright spot, raising $76 billion this year, a 48% increase from a year ago. Companies like electric vehicle maker Rivian have also turned to convertible bonds to raise money more cheaply. Some $6.4 billion in convertible bonds have been issued globally so far this … [Read more...] about Global IPO Fundraising Slows, Weighed Down by Banking Sector Turmoil

Editor’s note: This post has been updated to reflect comments from John Cramer, Vice President for Marketing and Communications at Connecticut College. The president of Connecticut College (CC) announced on March 24 that she would be stepping down amid backlash for plans to host an event at a golf club accused of antisemitism and racism, according to the president’s statement. Katherine Bergeron has been the college’s president for nearly a decade but informed the school that she would be stepping down from her position at the end of the semester, according to her official statement. Her announcement comes after weeks of protests against the president’s plan to host a fundraising event at the Everglades Club, which has allegedly refused service previously to Jewish and black Americans in the past, according to Inside Higher Ed. (RELATED: Women’s College Removes Former President’s Name From Library Due To History Of Antisemitism, ‘White Supremacy’) Bergeron’s statement … [Read more...] about College President Resigns Over Event Hosted At Golf Club Accused Of Antisemitism, Racism