This at a time when traveling to Ikea’s warehouses has become increasingly unappealing to a convenience-based society, leading the chain to invest more into its digital tools and smaller stores inside cities. But partnering with Memec Oglivy, Ikea came up with an unusual promotion: It allowed users to pay for items with the time they spent commuting to the store. … [Read more...] about Ikea is giving out free coffee tables—but there’s a catch
The design, and the range of creative minds that have contributed to its development, are examples of Ikea’s quest to work more like a software company by embracing open-source thinking. Compared to other industries, the furniture business doesn’t have as rapid of an innovation cycle, which can lead to stagnation. Adopting a more proactive process could help Ikea create products that are fresh and exciting, and keep the Swedish brand ahead of the curve. … [Read more...] about Ikea’s Newest Designers Are College Kids
While “thinking like a software company” might make it sound like Ikea is latching onto an of-the-moment trend, it’s an innovative move. Most sofas–and furniture pieces in general–stay static, and when they outlive their use, they get chucked. This one morphs as your needs do, potentially giving it eternal life in your home–which is better for both shoppers and the environment. … [Read more...] about Ikea’s Hackable Sofa Is Coming To The U.S.
Since there are millions of possible combinations when it comes to window treatments, Roy has chosen a highly curated approach. The website is designed to help avoid decision paralysis by simply breaking down the different options, then offering a deliberately limited array of options when it comes to materials. Customers can pick from several different window treatments including roman shades, roller shades, and custom drapes, in a range of colors and materials. For drapes, for instance, you can pick the aesthetic look you want—whether there are pleats on top or grommets—and then pick from several different fabric colors and textures. “We want to take out the intimidation factor from the process,” Roy says. … [Read more...] about Buying curtains is a huge hassle. Barn & Willow is here to help
Helvetica has familiarity on its side, but it is also still inherently useful in selling a tiring day of travel. “The thinking was,” Simon Learman says, “that it has to compete against the British Airways brand, which is majestic “Britain at its best,” and Virgin, which is “rock ‘n’ roll and rock star lifestyle.” So with this campaign we tried to evoke what travel used to be like. The luxury of the 1950s, early 60s, a little bit Mad Men. The American Airlines position was that they flew more New Yorkers than anyone else, so by dint of the fact that New Yorkers are difficult … if we can keep New Yorkers happy then we can keep you happy.” Helvetica has come to represent getting things done efficiently. “It’s about getting to your meeting on time and getting the deal, but it’s also about using the type to be very businesslike in the way the ad talks to you.” … [Read more...] about How Helvetica Conquered The World With Its Cool, Comforting Logic