The entire ethos of Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving problems is now data. In January 2017, Ilunion started giving detailed information about the company’s bookings and revenue to managers and staff so that they could make smarter decisions. The company’s system consolidates more than 12 million data points from different sources and presents it via user-friendly dashboards. For example, a pricing analytics tool recommends changes to room rates based on real-time supply and demand. Another dashboard shows key metrics such as revenue, average room price, and occupancy rates for each hotel, segmented by market and channel. That allows managers to spot problems early on so that they can take corrective action. Ilunion is now rolling out access to meaningful operational data in other areas of the business — for instance, the company’s health club and laundry services divisions — to sharpen decision … [Read more...] about Winning with a data-driven strategy
Identify data monitored for marketing decision making
How to prep your dispensary for the biggest day in cannabis. marijuana retail report Published 7:30 am CDT, Monday, April 15, 2019 Photo: Thinglass | Shutterstock.com Photo: Thinglass | Shutterstock.com Image 1 of / 1 Caption Close Image 1 of 1 Photo: Thinglass | Shutterstock.com Is Your Business Ready for 420? 1 / 1 Back to Gallery This year more than others retailers will begin to know the full weight of what April 20th means as behemoth California enters the legal retail market for the first time. More established states such as Colorado and Nevada are fully prepared to take on the brunt of the holiday crowds. Wherever your retail operation is, the editors at Marijuana Retail … [Read more...] about Is Your Business Ready for 420?
Like millions of women, Diana Diller was a devoted user of the pregnancy-tracking app Ovia, logging in every night to record new details on a screen asking about her bodily functions, sex drive, medications and mood. When she gave birth last spring, she used the app to chart her baby's first online medical data -- including her name, her location, and whether there had been any complications -- before leaving the hospital's recovery room. But someone else was regularly checking in, too: her employer, which paid to gain access to the intimate details of its workers' personal lives, from their trying-to-conceive months to early motherhood. Diller's bosses could look up aggregate data on how many workers using Ovia's fertility, pregnancy and parenting apps had faced high-risk pregnancies or gave birth prematurely; the top medical questions they had researched; and how soon they had returned to work. "Maybe I'm naive, but I thought of it as positive reinforcement: They're trying to … [Read more...] about Tracking your pregnancy on an app? Your employer could have access to that data
By Leslie Scism WSJ Tues., March 26, 2019 Some of the world’s biggest insurers plan to work together on an assessment of the best cybersecurity defenses available to businesses, an unusual collaboration that highlights the rising dangers posed by digital hackers. The program, which is being launched Tuesday by the Marsh brokerage unit of Marsh & McLennan Cos., will evaluate cybersecurity software and technology sold to businesses. Marsh will collate scores from participating insurers, which will individually size up the offerings, and identify the products and services considered effective in reducing cyber risk. The results will be available to the public on Marsh’s U.S. website. Corporate policyholders that use the designated offerings may qualify for improved terms and conditions on policies negotiated individually with participating insurers, Marsh said. Insurers that have agreed to participate include Allianz SE, AXA SA, Axis Capital Holdings … [Read more...] about Insurers Creating a Consumer Ratings Service for Cybersecurity
The life cycle of information technology is becoming shorter every year. New competitors are disrupting industries by leveraging state-of-the-moment digital practices and processes. Customer expectations are constantly evolving in an accelerating race for the most advanced, hyperconnected, seamless experiences. IT functions are under unrelenting pressure to support leading-edge capabilities such as data analytics, cybersecurity, automated processing, and integration with third-party systems. The easiest way to do this is through platforms that connect everyone to the same cloud-based cross-industry digital infrastructure. In this context, your company’s legacy IT system, which seemed so capable a few years ago, is rapidly becoming obsolete. The systems modernization you need today is more than an upgrade; you’re playing a new game with new rules, in which you modernize not just the tools and functions, but the way you do IT. The vendors are largely the same, but the options … [Read more...] about 10 Principles for Modernizing Your Company’s Technology