Building a creative pipeline A decade ago, as part of Nike’s 2010 World Cup marketing campaign, the Swoosh launched a program called “The Chance,” in which it used social media to find hidden soccer talents around the world. Finalists were invited to a Nike Academy training program with all the pro scouting that you’d expect. Eight of those kids eventually became professional footballers. Two of them—Australian Tom Rogic and South Korean Seon-Min Moon—even played for their respective countries in the 2018 World Cup. … [Read more...] about Kamala Harris made a splash in Converse. Can the company keep the magic going?
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On November 1, 2019, the platform launched—at a $4.99 per month price point—with four flagship shows. The Jason Momoa-starring warrior epic, See, was most notable for its Game of Thrones-size budget, while For All Mankind boasted Battlestar Galactica creator Ronald D. Moore tackling an alt-history take on the U.S. aerospace program. Neither series generated much in the way of conversation or found very vocal fans. The Morning Show, however, went all in on its Matt Lauer-esque #MeToo plot, dampening those early rumors of topic sensitivity. Critics panned the show based on its early episodes, and it quickly developed a reputation as a media hate-watch. But the show got better as it progressed, ultimately building to a satisfying indictment of top-down toxicity at networks. The show then went on to be nominated for four Emmys, including one win for Billy Crudup’s delightfully hammy turn as an amoral executive. When combined with the cultural success of the delightfully … [Read more...] about Apple TV Plus secretly won the streaming war of 2020. Here’s why
Everyone is stressed and creating a positive emotion for others can help cement connections. “Your job description during a call or video conference is to leave that person feeling better about themselves and their work,” says Nelson. “That will make them want to interact with you some more. Consistency is important because it helps replace what’s missing from work, but the second most important factor is leaving the person feeling better for having spent time with you.” … [Read more...] about How to make friends with coworkers when everyone’s working from home
Everyone is carrying things you can’t see and working through challenges that may not be voiced. For me, it is navigating obstacles as a Black family and a parent of a Black adult male son in America. As a mother, I am constantly thinking of my son’s safety and ensuring his place in this world is aligned to his greatness and not held up by artificial barriers such as skin color. How do I lead and influence in a way that protects him as a human being? I also think about the world I brought my son into, and how it needs to be much better than the world I grew up in. … [Read more...] about Corporate diversity is shrouded in secrecy. It doesn’t have to be
We’ve been helping studios that are not fully digital to get on our virtual platform because the preponderance of the industry is based on physical location. When they had the pivot to go virtual, the first thing that most [studios] tried was Instagram live, Facebook live, or even Zoom. But these systems are really disconnected from [the studios’] core operating systems. Our digital platform enables studios to integrate their online classes with our management systems, so that people can book and pay for digital classes. This lets studios offer hybrid memberships where people can sign up for both virtual and in-person classes as things open up. We think the future of the industry is studios being able to offer both. … [Read more...] about The fitness industry will survive the pandemic, but it will look very different