Empire CEO Lloyd Sobel, admits that the tone of Soderbergh’s unique promotional materials was a factor in the deal. “He brings a fresh set of eyes and thoughts to the wine and liquor industry,” says Sobel. “He’s adding that personality that seems to have left the industry because it’s become so corporate.” But beyond finding the Singani sell sheet hilarious, Sobel says he was interested because the market is as ready as it’s going to be for the unusual beverage. “What’s going on in the spirit category is the explosion of craft spirits. People are more apt to try new adventurous products that are made in a craft way,” says Sobel. “I think his timing is good. Five or six years ago it wouldn’t have been readily acceptable for accounts to take on a new category with a strange name without a huge marketing budgets. Because of the whole consumer focus on craft spirits and heritage, etc., he has a good opportunity. … [Read more...] about Steven Soderbergh’s Latest, Years-In-The Making Creative Project Will F#*& You Up
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Those were years when civics was being taught, and I fell absolutely in love with the Bill of Rights, the Constitution, the First Amendment, all of that stuff, and it really took hold. Coming out of my generation I didn’t understand as much about gays and lesbians, but I was open, and even while I was accepting back then, I didn’t understand it as deeply as I do now. … [Read more...] about Norman Lear On The Nature Of Belly Laughs, The Stories All Around You, And Shaping TV As We Know It
On April 20, National Geographic debuted Neil deGrasse Tyson’s latest vehicle, Star Talk, a TV version of his long-running podcast of the same name. The show, like the podcast, mixes science, comedy and pop culture, with Tyson orchestrating a conversation with guests from all of those worlds. The first episode featured an in-depth discussion about life and Star Trek with George Takei, punctuated by banter between Tyson and his guests, comedian Leighann Lord and astrophysicist Charles Liu. Forthcoming episodes will feature guests from Richard Dawkins, astronaut Chris Hadfield and NASA’s Charles Bolden to Jimmy Carter, Biz Stone, and Dan Savage (watch Tyson interrogate monogamy with Savage on the show’s web previews). … [Read more...] about Neil deGrasse Tyson Stomps The Notion Of Left Vs. Right Brain, Salutes Jon Stewart, And Explains The Soul Of Creativity
“The Beauty Inside,” an Intel/Toshiba joint created by agency Pereira & O’Dell and digital production company B-Reel and Oreo’s “Daily Twist” campaign from Draftfcb and 360i were each awarded a Grand Prix by a Cannes Lions jury led by R/GA CEO Bob Greenberg. … [Read more...] about Intel/Toshiba And Oreo Win Top Cyber Prizes In Cannes
It’s not easy to be a socially responsible consumer. Even if you buy mostly local products and diligently keep track of corporate environmental footprints, you may still be leaving a trail of slaves in your wake. After all, who do you think is digging up the minerals in your smartphone or picking the cotton for your T-shirts? Slavery Footprint, a new website and mobile app that launched today (the 149th anniversary of the announcement of the Emancipation Proclamation) can tell you approximately how many slaves have pitched in to make the goods you enjoy on a daily basis. … [Read more...] about How Many Slaves Are Working For You?