“All of this is indicative of a public that is very, very excited about seeing meat produced from plants,” says Bruce Friedrich, executive director of the Good Food Institute, a nonprofit that focuses on the industry. Investment keeps growing. “There is overwhelming interest from investors in both the plant-based meat and ‘clean meat’ spaces,” he says. Over the past decade, more than $2 billion has been invested in plant-based meat, and more than half of that occurred in 2017 and 2018. (A total of $16 billion has been invested in plant-based meat, egg, and dairy companies combined since 2009, according to a recent report from the nonprofit.) Some of that investment has come from the traditional meat industry, including Tyson Foods, and from food giants like Nestle. … [Read more...] about Can plant-based meat grow from a $1 billion industry to a $20 billion industry?
How is deli meat made
While the Rebel Whopper and Rebel Chicken King are only in Sweden for now, earlier this year, Burger King announced it was launching a Whopper made with the bleeding plant-based Impossible Burgers across the U.S. this year. The chain already accidentally found out that consumers can’t tell the difference between meat and vegetarian Whoppers when a location in New York City gave real meat Whoppers to customers who ordered “Impossible Whoppers.” Burger King claims that was “due to a technology error.” A technology error in one country is a marketing plan in another. … [Read more...] about Burger King has fun ‘game’ for customers: Guess if your burger is meat
Taco Bell has been the go-to for road-tripping vegetarians for years, but as newcomers elbow their way into the vegetarian feeding frenzy, Taco Bell is reminding the competition that it was here first. Starting today at restaurants nationwide, Taco Bell will unveil a brand-new vegetarian menu, which highlights the vegetarian offerings and reminds non-meat eaters of its “not so new” vegetarian menu, according to a press release. The chain is also adding two actually new vegetarian menu items: a Black Bean Crunchwrap Supreme and a new Black Bean Quesarito. … [Read more...] about Taco Bell’s new vegetarian menu is here to remind you that plants are plant-based too
In a research note, Crisil said spike in the food prices is the main villain in the inflation story. “While food inflation has ascended to double digits, it is not broad-based. It is specifically in vegetables, followed by pulses, which are behind the surge,” said the rating agency in the report. … [Read more...] about CPI inflation may stay elevated in the near term; base effect, direction of food prices will be key
Other chains have been careful to roll out their fake-meat options more broadly. McDonald’s recently expanded its test with Beyond Meat in Canada only. There’s no word yet on when the much-anticipated P.L.T. sandwich will come to the United States. … [Read more...] about Vegan fast-food options: From Taco Bell to McDonald’s, Americans are searching