It takes more than success to build a memorable personal brand. Lida Citroën Published 7:00 am CDT, Friday, June 28, 2019 Photo: Klaus Vedfelt | Getty Images Photo: Klaus Vedfelt | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Klaus Vedfelt | Getty Images How 'Failing Up' Actually Helps Your Reputation 1 / 1 Back to Gallery I sat with my new client to begin what would be an intense three-hour personal branding “intake” session, the first step in my reputation management coaching. I asked him what makes him great. What makes him memorable? “Failure,” he said. “I’m an expert at failing.” I’ve heard many responses to … [Read more...] about How ‘Failing Up’ Actually Helps Your Reputation
How can internet marketing help your business
Here's a money-making idea you perhaps haven't thought of: Buy a house. But don't live in it. Rent it. Han-Gwon Lung Published 11:00 am CDT, Monday, March 11, 2019 Photo: Manit Plangklang/EyeEm | Getty Images Photo: Manit Plangklang/EyeEm | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Manit Plangklang/EyeEm | Getty Images 3 Great Ways to Invest Your Savings (If Your Business Hasn't Yet Made You a Millionaire) 1 / 1 Back to Gallery As business owners, we get really good at all sorts of things, like branding, marketing, sales, account and project management. But one skill many new business owners are lacking in is how to manage their finances. Related: 7 Quick … [Read more...] about 3 Great Ways to Invest Your Savings (If Your Business Hasn’t Yet Made You a Millionaire)
Vint Cerf, who co-designed the early protocols and architecture for our modern internet, uses a parable to explain why courageous leadership is vitally important in the wake of emerging technologies like artificial intelligence. Imagine that you are living in a tiny community at the base of a valley that’s surrounded by mountains. At the top of a distant mountain is a giant boulder. It’s been there for a long time and has never moved, so as far as your community is concerned, it just blends into the rest of the landscape. Then one day, you notice that the giant boulder looks unstable—that it’s in position to roll down the mountain, gaining speed and power as it moves, and it will destroy your community and everyone in it. In fact, you realize that perhaps you’ve been blind to its motion your entire life. That giant boulder has always been moving, little by little, but you’ve never had your eyes fully open to the subtle, minute changes happening … [Read more...] about How can we design AI for the best long-term interests of humanity?
NEW YORK — The growth of the internet and social media has changed the way small businesses market themselves — the variety of online marketing channels allows businesses, whether they serve consumers or other companies, to focus on a broad or narrow population. But many owners find that low-tech marketing methods can work for them. For example, a new retailer or restaurant might send discount coupons through the mail to homes in their area. Some owners who consult or provide services like accounting may find that networking and word-of-mouth are their best bets for finding clients. Often, it can take trial and error to find the right approach. Before owners pick a marketing channel or channels, they need to answer some key questions for themselves, says Ramon Ray, a small business consultant who often speaks publicly about marketing. Who is your target market? Are you clear about how your service or product will help them? Here are some tips from small business owners … [Read more...] about Tips to help small business owners choose a marketing method
Storytelling isn't just for selling products. It can also be used to generate funds for a cause that breaks your heart. Nick Nanton Published 11:00 am CST, Thursday, January 17, 2019 Photo: Helen H. Richardson | Getty Images Photo: Helen H. Richardson | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Helen H. Richardson | Getty Images How Masters of Marketing (Like You!) Can Help Fight Human Trafficking 1 / 1 Back to Gallery There’s one simple truth to get clear on the topic of human trafficking: Human trafficking = slavery. Let that sink in for a minute. It’s easy to think that "trafficking” is just the latest nonprofit buzzword for helping those … [Read more...] about How Masters of Marketing (Like You!) Can Help Fight Human Trafficking