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The widespread practice of payments for prescriptions, where pharmaceutical companies pay doctors in cash or kind, to generate prescriptions and increase sales, continues unabated, as the government drags its feet to bring in a stringent regulation.A study co-authored by Dr Arun Gadra and Dr Archana Diwate, titled 'Promotional Practices of the Pharmaceutical Industry and Implementation Status of Related Regulatory Codes in India', documents unethical practices and failure of regulations while also offering suggestions to improve the exiting regulatory framework.The study is based on 50 in-depth interviews conducted across six cities, primarily involving medical representatives who are the front-line key persons on the field promoting drugs to doctors.Close It highlights direct deals between pharma companies and doctors, citing some cases, for instance, where pharma companies pay installments on a doctor's car purchase. There were extreme cases, where a few doctors even … [Read more...] about Pharma wrap: Why we need to give teeth to regulation to curb unethical pharma marketing practices

The world of web series is turning out to be bigger, better and wider. And if the promo of upcoming Queen is any indication, it could very well turn out to be one of the biggest ever. Promising to be one of those affairs which carry major cinematic appeal, Queen has arrived as a major surprise this winning season where number of films and web series are emerging as massive entertainers.A multilingual drama, Queen is apparently based on the life and times of former actress and late chief minister of Tamil Nadu J Jayalalithaa. Though it hasn't been announced as her official biopic, the manner in which the promo has been put together gives a clear indication that Ramya Krishnan, the leading lady who is playing the central protagonist 'Queen', is donning the hat of Jayalalithaa who won the tag of 'Iron Lady' for herself.Ramya is indeed enjoying this innings of her film career where Baahubali series has been her huge calling card. Now, she is pretty much set to make Queen her own, with a … [Read more...] about Ramya Krishnan nails it in Queen, promises to narrate life and times of late Jayalalithaa

Bollywood is a fraternity set abuzz with announcements that mark new entries, new projects, new launches. It is what the audience expects every time there are whispers of something new cooking in Bollywood.His Highness of the Royal Family invests in Gaurang Doshi’s 3 Bollywood projects, and 1 Hollywood project. Promises a long-term investment for many more projectsBut there is one maverick of a man who has done it in the past and is back to repeat the history – breaking the clichés – Gaurang Doshi. The creator of ‘Aankhen’ in 2002, Gaurang Doshi, returns after a long hiatus, marking his comeback with a Royal celebration. His Highness Sheikh Theyab Bin Khalifa Bin Hamdan Al Nahyan, the Sheikh of Abu Dhabi, has joined hands with Gaurang Doshi for his 3 upcoming projects in addition to a Hollywood project to be revealed early next month. Bulk of the shooting of the Hollywood project has been completed and is slated to release early next year. Raphael … [Read more...] about HH Sheikh Theyab of Abu Dhabi joins hands with Gaurang Doshi for Bollywood projects and more

Bollywood superstar Akshay Kumar has hailed the new initiative of the Indian Railways, which allows filmmakers to book an entire train to promote their movies.Akshay's upcoming comedy, 'Housefull 4", is the first film to benefit by the initiative called "Promotion on Wheels".The actor, along with other cast members including Kriti Sanon, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda and Pooja Hegde, took a ride from Mumbai to Delhi to promote the film that's set to arrive in theatres on October 25.Close "This is a new idea, the Indian Railways has started this looking at our culture, to promote the culture. You can book the entire train and promote it throughout. I think it is a great idea. related news 373 infra projects show cost overruns of Rs 3.89 lakh cr Panipat looks for a turnaround, Vidyut Jammwal's Commando 3 is profitable Unnao rape victim's sister says family won't perform last rites unless CM Yogi reaches village "Sajid Nadiadwala and Fox Star Studios came up … [Read more...] about It’s a great idea: Akshay Kumar hail Indian Railways’ initiative Promotion on Wheels

Viswanath PillaMoneycontrol News Habil Khorakiwala, chairman of Wockhardt on Thursday welcomed the Union Budget 2018 and its emphasis on healthcare spending.Khorakiwala who heads the Rs 4,000-crore turnover Mumbai-based company which is into pharmaceutical and hospitals, however, expressed  apprehension over the government's track record of implementation.Close In an exclusive telephonic interview to Moneycontrol, Khorakiwala gave 6.5 points out of 10 to the Budget, said chronic shortage of medicines, lack of infrastructure and skilled manpower could pose challenge in rolling out the ambitious National Health Protection Scheme (NHPS) that aims to provide Rs 5 lakh health insurance to 10 crore poor families. related news 373 infra projects show cost overruns of Rs 3.89 lakh cr Zomato looks to become profitable by end-2020 Five of top-10 most valued firms add Rs 56,877 cr in m-cap Below are edited excerpts of the interviewWhat is your overall view on the … [Read more...] about Habil Khorakiwala welcomes govt health proposals, but cautions against brouhaha