A quick perusal of BuzzFeed’s homepage right before election day displays an impressive diversity of topic and tone: A red-meat political story about Mitt Romney’s staff gearing up for a potential recount is nestled right next to a gallery of photos of an orphaned baby Koala, which shares prime virtual real estate with posts about classic screen icon Katharine Hepburn “throwing epic shade.” The equal embrace of all manner of content–the notion that there is as much pride in writing a listicle about bizarre SkyMall products as there is in breaking a story about a Hurricane Sandy Twitter hoax–is an essential part of the six-year-old company’s creative appeal. … [Read more...] about 19 Photos Of BuzzFeed’s Offices And 4 Things That Drive BuzzFeed’s Culture Of Win
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How To Grow While Staying Insanely Creative, The Aardman Way
Characterful, quirky, and meticulously crafted animation helped Aardman, the British company behind Wallace & Gromit, build an international fan base and Oscars success. The studio’s new feature, The Pirates! In an Adventure with Scientists! (it’ll be called Pirates! Band of Misfits, in the U.S.), stars the voices of Hugh Grant, Jeremy Piven, and Salma Hayek. The stop-motion film, which tells the story of a band of pirates who get into an adventure with Charles Darwin, is the company’s most elaborate and ambitious yet. As impressive as Aardman’s animations, though, has been its ability to grow without destroying what made it special in the first place–the feeling that its productions are a labor of love made by two men in a shed. … [Read more...] about How To Grow While Staying Insanely Creative, The Aardman Way
10 Ways To Create An Open Culture
As a team, we have a shared dissatisfaction for how most agencies choose to work. Despite selling creativity, many behave in the exact opposite way and the most conservative department is often the creative department. We believe that most “people” businesses are actually “talent” businesses and conventional pyramidal structures squash and stifle this talent. This makes them slower, less innovative and ultimately frustrating places to work. In 2009, we set about turning this pyramid upside down, re-framing the role of management as coaches and cultural guardians. … [Read more...] about 10 Ways To Create An Open Culture
What To Wear To The Apocalypse: Walking Dead Costumer Eulyn Womble On Telling A Story With Wardrobe
“I call them my Earth Tribe,” she laughs. “They’re mostly in brown, green, earthy tones. They’ve been living in woods, and have become quite a team of warriors. What everyone wears is very practical, utilitarian. They’ve had to toughen up. No one cares who you were before the apocalypse. Now it’s, ‘Can you survive and hold your own?’ Then you’re introduced to the Governor and his group. They’re my Sky Tribe, which wears a little bit of blue. I wanted more of a conservative, uniform feeling, and a metal look–like guns, weapons, and the helicopter, which gave me their nickname.” … [Read more...] about What To Wear To The Apocalypse: Walking Dead Costumer Eulyn Womble On Telling A Story With Wardrobe
How Rebuilding A Culture Can Reap Dramatic Results: Meet The Viral Wizards Duval Guillaume Modem
The agency’s focus is on creating work that attracts both creative and effectiveness plaudits. A constant challenge is managing growth–replacing inevitable business losses and expanding the portfolio of clients with bigger accounts from bigger businesses. “Maintaining creative culture as we get bigger is not hard,” Vinck adds. “This is because it is so engrained within the business that it’s become self-perpetuating.” … [Read more...] about How Rebuilding A Culture Can Reap Dramatic Results: Meet The Viral Wizards Duval Guillaume Modem