From the outset, New10 was designed to function more like a startup than an offshoot of a large traditional banking outfit. Pfaff built a dedicated team that wouldn’t have to split time with other ABN AMRO projects, and worked to instill a fast-paced culture of development. But unlike a startup that can work in relative obscurity, New10 became a curiosity for the larger ABN AMRO community. The venture initially was housed in offices near the parent company’s headquarters, which meant more oversight from ABN AMRO executives and staff than Pfaff expected. “We got a lot of visits and a lot of questions, which tended to take time away from the team,” Pfaff says. … [Read more...] about How big companies can adopt a startup mindset
