That’s because everyone’s experience on the streamer is different based on their tastes, but there still are common threads that tie it all together. One that the brand’s marketers are betting on is how our perspectives change after we’ve watched something. In a blog post, Netflix vice president of brand Eric Palotta writes, “The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other.” … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
Horror tv shows on netflix
A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
— Victim (Heath Ledger) Goberoi (@VictimGames) April 6, 2019The tweet read: “Yesterday I realized Modi has found another venue to advertise himself. I watch "Bhabhi ji ghar par hain" (that's right, deal with it); this TV serial has started to use some not so subtle product placement/advertisement recently, but yesterday something else happened.” … [Read more...] about Twitter infuriated as popular Hindi TV serial hails BJP govt schemes with no disclaimer
“We wanted to do four animation films for a programme called ‘Prevention of Violence against women and children’. We, being an NGO, had budget constraints. We took quotes from other agencies but hardly found anything within our budget. When we approached Filmboard, they asked our budget upfront and sourced people accordingly. Plus, we had a one-person contact, and there was no need to talk to 10 people for different services,” she said. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films