What is brainstorming, exactly? While brainstorming has become a generic term, it actually refers to a specific technique outlined by BBDO advertising partner Alex Osborn in his 1953 book, Applied Imagination. Osborn set out four rules for group innovation: suggest as many ideas as possible, aim for outrageous solutions, build on the suggested ideas, and don’t evaluate or judge ideas during the session. … [Read more...] about Ditching the whiteboard and adopting two brainstorming practices helped my company thrive. Here’s how.
Hidden valley lake
Today the brand unveiled a series of teasers for the campaign that set up the premise: an elaborate night-out narrative that involves, according to one of the ads “412 actors, 58 hidden cameras, 5 rock stars… 4 celebrities,” and one “unsuspecting guy.” … [Read more...] about See The Teasers For Bud Light’s New “Whatever Happens” Super Bowl Campaign
Several weeks ago, John Scott-Railton, a senior researcher at digital watchdog Citizen Lab, noticed that searching for “NSO Group” or terms like “NSO Group abuses” returned results with a prominent ad for NSO Group. The ad reads, “NSO Group | Preventing Terror and Crime,” and the website it links to touts products for helping to monitor “terrorists, drug traffickers, pedophiles.” The ad doesn’t mention the members of civil society–journalists, lawyers, activists and others–people whom Citizen Lab says have also been targeted by the spyware. … [Read more...] about The shadowy firm blamed for tracking Jamal Khashoggi launches a Google ad blitz
The rivalry between Mohun Bagan and East Bengal is part of Indian Football folklore and has always witnessed jam-packed stadiums, high-octane matches and in some instances, fierce confrontations between fans. However, the reactions of supporters from both clubs on Sunday was that of solidarity and unity.Anti-NRC protest @ kolkata derby tonight.#IndiaAgainstCAA_NRC_NPR pic.twitter.com/Gp3lqnRCCa … [Read more...] about Fans of arch rivals East Bengal, Mohun Bagan unite in anti-CAA protests during Kolkata derby