But if restaurant chains are proceeding with caution, it’s not for lack of curiosity from consumers. According to new data from SEMrush, an analytics company that studies keywords, Google searches in the United States for fast-food meatless options are on the rise. Monthly average searches for major fast-food chains along with the word “vegan” rose 12% from 2018 to 2019. For the word “vegetarian,” they jumped 35%. … [Read more...] about Vegan fast-food options: From Taco Bell to McDonald’s, Americans are searching
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Taco Bell has been the go-to for road-tripping vegetarians for years, but as newcomers elbow their way into the vegetarian feeding frenzy, Taco Bell is reminding the competition that it was here first. Starting today at restaurants nationwide, Taco Bell will unveil a brand-new vegetarian menu, which highlights the vegetarian offerings and reminds non-meat eaters of its “not so new” vegetarian menu, according to a press release. The chain is also adding two actually new vegetarian menu items: a Black Bean Crunchwrap Supreme and a new Black Bean Quesarito. … [Read more...] about Taco Bell’s new vegetarian menu is here to remind you that plants are plant-based too
The number of brands on the market is likely to continue to grow, says Nik Ingersoll, cofounder and CMO of Barnana, a snack company founded in 2012 that sells “upcycled” dehydrated banana snacks made from bruised, overripe, or otherwise imperfect bananas that are usually left to rot on banana plantations. Now a multimillion-dollar business, it sells products in both natural and mainstream supermarkets, and has rescued roughly 20 million tons of bananas to date. Ingersoll believes that consumers are still beginning to recognize the full extent of the food waste problem. “They think of food waste like, ‘Oh, I didn’t eat everything on my plate or in my fridge, and I threw it away,'” he says. “But through the growing distribution, retail and consumer level, there’s all sorts of waste.” As that’s better understood, he thinks that demand will grow. “As that awareness spreads, there’s going to be consumer pressure to … [Read more...] about Everything you need to know about the booming business of fighting food waste
plant-based version of heme, the same molecule that gives blood its taste. Beyond Meat, like Impossible, has a massive lab where scientists continually tweak the recipes for its products to make them as realistic as possible. The target customers aren’t vegetarians anymore, but meat eaters who are interested in alternatives for health or animal welfare reasons, or because raising meat is a contributor to climate change. “The products are getting better and better, and that’s a factor in going from, ‘My products are for the billion-dollar vegetarian plant-based meat market,’ to, ‘My products are for the $200 billion everybody-who-eats-meat market,” he says. “And you really need to be in the latter category to have a successful fast food introduction.” … [Read more...] about Can plant-based meat grow from a $1 billion industry to a $20 billion industry?
Two different sources of inspiration informed Shake Shack’s branding, which evolved over time. The first was the shack structure itself–a corrugated metal hut that would help earn James Wines a National Design Award for lifetime achievement in 2013. “The original idea was, the shack would be part of an urban landscape in parks. And that’s how the first one was designed,” Scher explains. “So when I designed the logo for Shake Shack, it was really the architecture that drove the design.” … [Read more...] about The Untold Story Of Shake Shack’s $1.6 Billion Branding