The “worm” was back. The wordmark was designed by Richard Danne and Bruce Blackburn of design agency Danne & Blackburn in 1974, adopted by NASA in 1975, and retired in 1992 until officially reappearing this year. But truthfully, it’s never gone away. It’s developed a cult following of its own over the decades and has been a part of fashion collaborations and pop culture generally. It’s gained such cultural cachet that SpaceX was “determined to resurrect this” for the launch, according to Danne. … [Read more...] about NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?