Growing needs

The most important part is being able to celebrate these people and celebrate their names. Then I think the other is to have the illustrations and the typography work together to introduce these people to the reader in a new way so it makes them want to sit down, and flip through it or save it and come back to it for more. The publisher spent a lot of time building an index of bios for all the 116 names that are in it. That provides real weight to the more expressive things that we were able to do with the illustration. This book is really fun to look at and read through, but it can also be used when you are doing homework or just learning about things that are happening in the news. You can refer to this as a reference. I love the contrast. … [Read more...] about This gorgeous new children’s book celebrates Black Lives Matter

ANN WOO: I think the stats of US students performance on math and science just underwhelms compared to other countries. And we knew that students weren’t really interested in studying math and science here in the US. So what we wanted to do is not be a classroom, but to work with educators to understand how we as a corporation could change the conversation, could excite a generation of students to think of STEM in a different way, which is really that problem solving, critical thinking. … [Read more...] about Generation Innovation: How a public school STEM competition is helping educate the next wave of empathetic innovators

In the lead-up to the November election, you may have noticed an uptick in a very specific flavor of company advocacy. A whole new legion of brands that, ordinarily, tend to stay out of politics started issuing calls to vote—and called it activism. “Encouraging registration is a way for a corporation to project a civic-minded, nonpartisan image at little cost,” Donald Green, a political scientist at Columbia University who studies voting, told The Atlantic. These businesses did suffer a cost, though, and it was losing that authentic connection with their communities. … [Read more...] about The U.S. is more divided than ever. Your business could be the bridge