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Is this email legit? Yes! A Google spokesperson confirmed with Fast Company that the company sent out the email. The lawsuit from 2018 revolved around a privacy snafu at Google Plus, which has since been shut down. It was settled this year for $7.5 million. All the details are on the website GooglePlusDataLitigation.com. The message came from [email protected], which totally sounds like a fake email address, but is in fact real. … [Read more...] about What’s up with that Google Plus lawsuit settlement email? It’s real, but it’s also weird

41% say that the government should break up some or all, over concerns of too much control over the market and personal data, as well as limited competition. 30% are not sure. 29% say the government should not break them up. Next up, the subcommittee will release a report, and all four companies reportedly face antitrust probes from the Justice Department and state attorneys general. … [Read more...] about Surprise! The Big Tech antitrust hearing was a PR boost for Amazon, Facebook, Google, and Apple

So what should companies do if they want to increase sales but don’t want to scare people off? A company could use pop-up windows or chat boxes to nudge users to ping customer service if they want support, but it shouldn’t offer detailed suggestions that imply it knows exactly what the customers are looking at (“saw you were looking at that green cable knit sweater—it’s out of stock in medium,” for instance). This less Big Brother-y approach encourages the shopper to purchase something without pointing them in a specific direction, according to the study. … [Read more...] about Companies use cookies to get you to buy more stuff. Could it have the opposite effect?

By the time he landed, it had caught fire. The commercial soon racked up 10 million views on Twitter alone, and was further amplified by Reynolds’s appearance on The Tonight Show a few days later. (The “where to buy” searches on Aviation’s website spiked so dramatically that the website-hosting company thought something had gone wrong.) Aviation, in which Reynolds bought a stake in 2018, was already the fastest-growing gin brand in the world, with triple-digit growth in 2018 and 2019 and the same projected for 2020, despite bar and restaurant closures. “We got something like 13 billion media impressions last year,” says Andrew Chrisomalis, CEO of Davos Brands, the wine and spirits company that co-owns Aviation with Reynolds. “And we spent less than a million dollars on product marketing. If you do the math, it’s less than a tenth of a cent per impression, which is extraordinary.” … [Read more...] about Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful marketing

Growth is not about living an easy life, Van Camp continues. “A life lived correctly should be lived in difficulty,” he says. “That’s how strong people are made. Unfortunately, society is teaching us the wrong thing right now. Instead of saying, ‘If it ain’t broke, don’t fix it.’ You should be saying, ‘If it ain’t broke, break it and make it better.’ We have to choose hard or they’re going to choose us.” … [Read more...] about A Green Beret shares how to deal with uncertainty as a leader