Google made an impressive catwalk debut yesterday during New York’s Fashion Week, teaming up with Diane Von Furstenberg. The designer is using the Mountain View firm’s Google Glass project for a behind-the-scenes film of her S/S13 collection, which will be screened on both her Google+ page as well as on YouTube. As models made their way down the runway teaming the $1,500 spectacles with matching candy-colored outfits, they filmed the proceedings. The short film, “DVF Through Glass,” will be available to watch on Thursday. “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion,” said the designer. Google’s Sergey Brin, who was spotted at the show with his wife, Anne Wojcicki, and who heads up Google’s Project X department, professed himself “delighted” with the collaboration, adding, “beauty, style, and comfort are as important to … [Read more...] about Google Glass Hits The Runway At Fashion Week
Search engines would be more efficient if they were decentralized, reports MIT’s Technology Review. In other words, they’d be faster if they were run like bot-nets. advertisement Bot-nets are networks of zombie computers whose processing resources have been possessed by viruses, ready to be exploited by whoever spread the virus. Just two years ago, it was thought that the most powerful supercomputer on earth was actually a bot-net created by the Storm worm. (Below, a modern data center.) Search engines like Google and Yahoo, by comparison, usually centralize their processing in enormous data centers. Researchers at Yahoo have begun to re-think the approach, according to MIT, and theorize that it might be better to spread the engine’s index around a smattering of smaller data centers. According to MIT: “With this approach, smaller data centers would contain locally relevant information and a small proportion of globally replicated data. Many search queries … [Read more...] about What Can Yahoo Learn From Malware?
In a former life, Swarm executive vice president Ryan Denehy was one of Gannett’s youngest executives. Now Denehy is embracing location-based marketing with a new company called Swarm which tracks in-store customers via their smartphones–and saves money for both retailers and users. Instead of utilizing tracking features inside iOS and Android apps, Swarm uses in-store Wi-Fi services to offer customers coupons, spot (and offer discounts to) customers who price-check items on Amazon, and to track Internet activity and in-store movements. advertisement advertisement “Every customer we talk to, from small retailers to national chains, has the same problem. None of them actually know what’s happening in their stores in real time; we can help with that,” says Denehy. Swarm is part of a wave of new firms embracing the discovery economy and using smartphones to conduct deep analysis of customers. The company’s primary product is a cloud-based … [Read more...] about Swarm Tracks You While You Shop–And That’s Actually A Good Thing
As social networks continue to explode, there’s been a lot of clamor about the death of traditional marketing techniques. A case in point is a recent Harvard Business Review piece titled, “Marketing is Dead.” advertisement advertisement The fact is that these death mongers have it backwards. You can’t have a thriving social network without a wide array of tried and true marketing methods–after all, social media mavens aren’t usually “friends” of corporate marketers. I believe that service and product marketing will always be a necessary component of the suite of B2B marketing methods used by organizations to promote a brand. Think about it for a minute. How do you get prospects interested in what you are doing? You need some type of demo or sales sheet (all traditional marketing tools) that shows what you are offering. And let’s not forget about the old-fashioned phone call. In the B2B interaction space of today, you can … [Read more...] about The New B2B Public Relations Are A Hybrid Of Traditional And Social