Front Row (The Jakarta Post) Jakarta ● Fri, February 3, 2023 2023-02-03 15:58 0 d5259e4d93052b0e76bee70b0509765d 4 Front Row business Free GroupM is expanding its brand with the launch of EssenceMediacom to realize the company’s goal of delivering marketing breakthroughs for its clients. The new innovation is expected to find new opportunities for brands and deliver integrated media solutions as they move away from old models and strive to take a more modern approach. Made up of 10,000 people across 120 offices globally, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. It is under the helm of global CEO Nick Lawson. EssenceMediacom’s Operating System, also referred to as EMOS, is the innovation that will revolutionize the approach. This modular suite of tools and data will connect the best of Essence, MediaCom and GroupM’s … [Read more...] about GroupM’s new EssenceMediacom to revolutionize media agency business
Google business
Google Cuts Company Protecting People From Surveillance To A ‘Skeleton Crew,’ Say Laid Off Workers
Share to Twitter Share to Linkedin Jigsaw, which produces tools to protect people from surveillance and other threats, saw its staff slashed by at least a third amidst concerns its altruistic work is being shelved in favor of more profitable endeavors for Google. A Google company producing tools to counter online hate speech and disinformation and to protect civil society from surveillance has had its workforce cut by at least a third, according to three employees laid off by Alphabet in January, who asked to remain anonymous for fear of retaliation. Jigsaw was founded in 2010 as Google Ideas, with the aim of protecting repressed communities and nonprofits. Its workforce of 50 has now been reduced by at least 20, according to the sources. With between a third and half of Jigsaw staff gone in one fell swoop, it’s being hit significantly harder than the rest of Alphabet’s workforce, which overall saw a workforce reduction of about 6% of its total employees. … [Read more...] about Google Cuts Company Protecting People From Surveillance To A ‘Skeleton Crew,’ Say Laid Off Workers
More Than 81,000 Employees Laid Off In Major U.S. Layoffs In January
Share to Twitter Share to Linkedin Topline More than 81,000 employees lost their jobs in major U.S. layoffs in January alone—the most in any one month since Forbes started tracking layoffs last summer—including major cuts at Amazon, Google, Salesforce and Microsoft, as fears of an economic downturn that prompted more than 120 U.S. companies to implement major layoffs last year persist into 2023. Key Facts The biggest round of job cuts in January came from Amazon, which added to its November layoffs to slash more than 18,000 employees , with CEO Andy Jassy saying the company faces an “uncertain economy” after rapid growth during the Covid-19 pandemic. Alphabet, the parent company of Google, announced on January 20 that it would slash 12,000 worldwide jobs in a restructuring plan, following Microsoft’s decision to cut 10,000 employees amid “times of significant change” as customers “do more with less.” In the past week alone, San … [Read more...] about More Than 81,000 Employees Laid Off In Major U.S. Layoffs In January
2023 Layoffs: Okta Slashes 300 Jobs As DraftKings, FedEx Cut Staff
Share to Twitter Share to Linkedin Topline Identity management company Okta announced plans on Thursday to lay off roughly 300 employees, one day after FedEx, DraftKings, cloud data company NetApp and automaker Rivian all announced major rounds of layoffs—the latest U.S. companies to implement job cuts as recession fears continue into 2023. Timeline February 2 Okta CEO Todd McKinnon unveiled plans to reduce the tech company’s workforce by 5% (roughly 300 positions) in a Securities and Exchange Commission filing on Thursday, citing a period of over-hiring over the past several years that did not account for the “macroeconomic reality we’re in today.” February 1 NetApp , a San Jose, California-based cloud data company, announced plans in an SEC filing to lay off 8% of its staff ( estimated to affect 960 employees) by the end of the fourth fiscal quarter of 2023 “in light of the macroeconomic challenges and reduced spending environment.” … [Read more...] about 2023 Layoffs: Okta Slashes 300 Jobs As DraftKings, FedEx Cut Staff
Why Amazon Stock Looks Weak: What Investors Should Know
(CTN News) – Even Amazon Stock cloud business is struggling. (AMZN -7.69%) Amazon’s crown jewel looks tarnished. Cloud infrastructure juggernaut Amazon Web Services posted its slowest growth ever in the fourth quarter. In Q4 2021, AWS revenue grew just 20%, down from 27% in the third quarter and 40% in Q4 2021. It’s not entirely surprising, since CFO Brian Olsavsky warned about headwinds in AWS on the third-quarter earnings call, and Q4 revenue guidance predicted just 2% to 8% growth in AWS. Despite beating expectations, Amazon Stock Q4 revenue rose 9% to $149.2 billion. Earnings per share were $0.03, including a mark-to-market loss on its Rivian investment . $0.17 EPS was predicted by analysts. Revenue growth in the first quarter was predicted at 4% to 8%. In after-hours trading Thursday, Amazon Stock shares dropped 5% after disappointing earnings and guidance. Amazon Stock Web Services has been blowing Wall Street away with breakout growth and sky-high margins for … [Read more...] about Why Amazon Stock Looks Weak: What Investors Should Know
Building Brand Trust And Loyalty Through Thought Leadership
Share to Twitter Share to Linkedin Forbes 30 Under 30 Founder and CEO of Glewee , the fastest and easiest all-in-one platform to execute influencer marketing campaigns. Building brand trust is critical. It's what customers connect with, relate to and gravitate toward. But what exactly is brand trust? How do you establish it as a business owner or marketer? First, let's define precisely what brand trust and credibility are: They are the degrees to which customers view a brand as an authoritative, reliable and safe source of information, products or services. Simply put, brand trust is a company's reputation online and offline. With increased customer trust in the brand, companies can build positive customer relationships and harness the loyalty that these relationships generate to retain, upsell and cross-sell satisfied customers. Loyalty is built over time through a series of positive interactions. Every touchpoint counts, from the ad or … [Read more...] about Building Brand Trust And Loyalty Through Thought Leadership
Building an effective digital marketing strategy for SMEs
Any marketing campaign, let alone digital marketing, will require a proper budget to meet the goals set in the beginning. Many aspects of digital marketing for SMEs have been covered in Smart Growth but many SME owners have expressed an interest in knowing how a digital marketing strategy can be built for results. An effective strategy making needs the following five steps: SWOT analysis, business objective setting, segmentation, buyer persona development, and budget setting. Most of us are familiar with these five steps but perhaps doing it right will make the difference in effective delivery. Conducting SWOT: Most executives and SME owners are familiar with this jargon, which is nothing but an acronym for analysisng strengths, weaknesses, opportunities and threats. When we do this for our clients requiring strategy development, we examine the internal strengths and weaknesses, and the external opportunities and threats. Strengths include critical internal elements that … [Read more...] about Building an effective digital marketing strategy for SMEs
Tech giants call time on stocks rally, U.S. payrolls loom
LONDON/SYDNEY – A global stock rally, powered by hopes of central banks ending aggressive rate rises, ran into roadblocks on Friday following weak earnings from U.S. tech giants and as key U.S. jobs data loomed. The MSCI World Stock Index slipped 0.2 percent, but was still near its highest since last August following a sharp rebound in recent weeks on hopes that central bank rate hikes are nearing an end. Wall Street stock futures fell sharply, with contracts on the tech-heavy Nasdaq 100 2 percent lower, on disappointing earnings from Google, Apple and Amazon. S&P 500 futures slid 0.9 percent. Investors are also watching the fallout from this week’s plunge in shares of India’s Adani group, which continued to nosedive on Friday with market losses amounting to $115 billion in the wake of a U.S. short-seller’s report. In Europe, the Stoxx 600 share benchmark fell 0.6 percent. Germany’s benchmark 10-year bond yield inched 2 basis points (bps) higher to 2.097 percent, having on … [Read more...] about Tech giants call time on stocks rally, U.S. payrolls loom
Naver to launch competitor to ChatGPT
Naver CEO Choi Soo-yeon speaks during a press conference. [NAVER] Naver will launch its own version of ChatGPT in the Korean market in the first half of this year to respond to the widely popular chatbot system, the company announced Friday. The announcement follows weaker-than-expected financial results for 2022. Naver CEO Choi Soo-yeon said during a conference call that the operator of the country’s largest search portal will introduce its “SearchGPT” that specializes in queries in Korean. “We will respond to the new trend of generative AI,” Choi said, “We will solve the weaknesses of ChatGPT such as its low reliability, shortage of up-to-date information and lower accuracy when translating from English into Korean,” Choi said. Short for Chat Generative Pre-trained Transformer, ChatGPT is a free chatbot system capable of generating conversational dialogue and human-like text such as articles and summaries. Developed by OpenAI, a San Francisco, California-based company, … [Read more...] about Naver to launch competitor to ChatGPT
Disappointing Earnings From Alphabet, Amazon And Apple
Share to Twitter Share to Linkedin Key Takeaways Disappointing Tech Earnings Strong Jobs Report Can Markets Continue To Rally? Markets have staged an impressive rally so far this year. This week alone through Thursday, the S&P 500 is up 2% while the Nasdaq 100 is up 5%. The lone laggard has been the Dow Jones Industrial Average, which is flat on the week. What’s interesting to note here is that the Dow, while at one time a good barometer for markets, has since become an antiquated gauge largely because of how it is weighted. However, disappointing earnings from Alphabet, Amazon AMZN and Apple AAPL along with a much stronger than expected jobs report could put pressure on all indices. Much of the strength in tech stocks this week came following impressive earnings from Facebook parent, Meta. After a better than expected earnings report Wednesday, the stock rallied 23%, its biggest single day percentage gain since 2013. The … [Read more...] about Disappointing Earnings From Alphabet, Amazon And Apple