Virgin Group founder Richard Branson will meet Maharashtra Chief Minister Uddhav Thackeray on December 12 in an attempt to 'clear any misunderstanding if any' over the ambitious hyperloop project that aims to connect Mumbai with Pune.Soon after the Maha Vikas Aghadi coalition of Shiv Sena, the NCP and Congress (I) formed the government in Maharashtra, in late November, there were talks of the new CM scrapping the Rs 60,500-crore project."I'm meeting the CM tomorrow. There has been a change in administration, and it is important to have a courtesy call when you have a big project," Branson told mediapersons in Mumbai.Close The billionaire entrepreneur's Virgin Hyperloop One had bagged the project, which promises to reduce travel time between Mumbai-Pune to less than 35 mins, from over three hours now. Experts akin the high speed transportation system to a bullet train. related news Citizenship (Amendment) Bill in Rajya Sabha: Amit Shah says Indian Muslims 'were, are and … [Read more...] about Hyperloop project: Virgin founder Richard Branson to meet CM Uddhav Thackeray
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Playing The Long Game Inside Tim Cook’s Apple
Eddy Cue doesn’t look like a man in the midst of his toughest year in decades. Sporting an untucked apricot camp shirt and blue jeans over camouflage socks and a pair of blue leather racing shoes from Germany, Apple‘s SVP of Internet software and services pulls up a chair at one of the marble-topped tables outside Caffé Macs, the employee restaurant at the heart of Apple’s 23-year-old Cupertino campus. (The company will begin to move into its new “spaceship” HQ next year.) Cue dives right into telling me about his latest horror story: advertisement advertisement The collapse, two nights earlier, of his beloved Golden State Warriors in the NBA Finals, which Cue had the dismal pleasure of observing from a courtside seat. “Am I in mourning?” he asks of his team’s loss to LeBron James’s Cleveland Cavaliers. “You better believe it. I’m not watching ESPN, I haven’t gotten onto a sports website, I … [Read more...] about Playing The Long Game Inside Tim Cook’s Apple
Think you can’t escape Google? You haven’t seen anything yet
More than any designer this side of Cupertino, Matias Duarte has made phones easy to use. During his tenure at Google—first overseeing the design of Android—the vice president of design watched Google’s operating system capture more than 85% of the global smartphone market. Duarte has likened his own work in mainstreaming these addictive devices to that of an arms dealer—”I just make the guns! I didn’t make you guys shoot each other!”—but he’s also not slowing down. advertisement advertisement After pioneering Material Design—a user interface metaphor that’s helped de-uglify and unify Google’s products—he’s here to stump for a new vision of Google’s computing future, one that extends well beyond the smartphone. “We’ve been calling this idea ambient computing,” says Duarte. “Where you are able to reach services wherever you are.” Ambient … [Read more...] about Think you can’t escape Google? You haven’t seen anything yet
The Architecture Of 21st-Century Intelligence
To anyone who doesn’t know what its name stands for, the ICC’s new 40-acre campus might look like a university or new tech office. It features a striking matte copper–clad building with floor-to-ceiling glass walls. Inside, there are multiple communal lounges where employees can work, a cafeteria where they can get lunch, and a fitness center where they can stretch their legs. A 500-person auditorium accommodates large gatherings and there’s a courtyard for getting a bit of fresh air. advertisement advertisement But this isn’t a startup’s office or school. “ICC” stands for Intelligence Community Campus. The new face of intelligence architecture is here–and it’s as familiar as it is novel. When you think of the architecture of intelligence agencies, the operative word that comes to mind is “defense.” Structures like the Pentagon, the J. Edgar Hoover Building, where the FBI is headquartered, and the … [Read more...] about The Architecture Of 21st-Century Intelligence
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels. And being everywhere at every moment is not enough. They also have to engage with consumers across a broad cultural, social, and political spectrum. advertisement advertisement When you think about it, there’s only one real solution: Brands have to embrace ambiguity. As the futurist Bruce Sterling put it at SXSW 2018, “Hope is the awareness that what you’re doing makes sense, even when everyone else fails to understand.” This may be a tough sell for companies that elevate measurable outcomes above all else. Over two years ago, I left the strategic design consultancy Frog to join Verizon as the director of strategic initiatives. My goal was to help Verizon provide better value and worthwhile experiences to its customers. But I witnessed firsthand the inherent conflict between the … [Read more...] about “Being Everywhere Is Not Enough”: The 5 New Rules Of Branding