PatronScan helps spot fake IDs—and troublemakers. When customers arrive at a PatronScan-using bar, their ID is scanned. The company maintains a list of objectionable customers designed to protect venues from people previously removed for “fighting, sexual assault, drugs, theft, and other bad behavior,” according to its website. A “public” list is shared among all PatronScan customers. So someone who’s banned by one bar in the U.S. is potentially banned by all the bars in the U.S., the U.K., and Canada that use the PatronScan system for up to a year. (PatronScan Australia keeps a separate system.) … [Read more...] about Uh-oh: Silicon Valley is building a Chinese-style social credit system
Generation x social media statistics
His early learning could be tracked in apps and through smart toys, like a teddy bear connected to an online database. His summer camp registration might be done through an online portal that asks his parents to opt in to the use of facial recognition software. When his parents decide he’s old enough to ride his bike by himself, they might give him a smartwatch to wear that allows him to text them if he needs help—and allows them to track his location. Personal information from online surveys he takes would make its way to data-brokers, who could put his name on lists of kids (categorized by sensitive personal characteristics) that are available for sale to other institutions. … [Read more...] about Are you sharing too much about your kids online? Probably
Of course, that’s a brilliant and powerful proposition for marketers who’ve already embraced branded content as a way to drive deeper connections with their most valued consumers. However, it’s perhaps a bit too progressive for those many others who are still in the very early stages of content marketing and not yet ready to unleash an army of strategists, community managers, content architects, data scientists, cultural anthropologists, and atomic physicists all huddled together waiting for the next meaningful meme to emerge so they can all pounce in real-time with surgical precision. … [Read more...] about Oreo’s “Dunk In The Dark” Strategy And The Future Of Real-Time Marketing
But Spiegel has never let outsiders influence his approach to Snapchat too much. When Jon Steinberg, CEO of live-streaming service Cheddar, once emailed Spiegel to suggest a design fix to a part of the app he found confusing, Spiegel rejected his advice outright. It’s not that Spiegel didn’t trust Steinberg, who was then running a major Snapchat media partner; it’s that Steinberg, in his late 30s, wasn’t Snapchat’s core audience. “People will figure it out,” Spiegel emailed back of the app’s interface, according to Steinberg. “You’re not really the target.” … [Read more...] about Can Snapchat’s Redesign Give It Facebook Appeal?
In August, I meet Dennis for dinner at an Asian restaurant near his home on Long Island. The maître d’ greets him as “Big Dennis”; Adam Sandler and family are seated a few tables away. Dennis seems frustrated by the lingering Hate Gate controversy–that several months later he’s seated with a reporter who is still pestering him with questions about it. “You’re here and you have an opportunity to have a conversation with the CEO of a company that’s changed the black experience in America forever and this is what we’re talking about. What is the fascination? I mean, I really need to understand that. We’re talking about a 30-second commercial.” Hate Gate, from Dennis’s perspective, is the latest example of controversy that flares up whenever he attempts to expand Shea’s consumer base. “The heat that we caught for taking our product to Target was, ‘Oh, you’ve been in the flea market and … [Read more...] about SheaMoisture’s Tangled Future