Uncle Sam wants you . . . to start rhyming? In a first, the U.S. Army released a rap video on Friday. Titled, “Giving All I Got,” the three-minute clip features two soldiers detailing the many benefits–both big (life lessons) and small (a free clock)–of Army life. The hip-hop duo, dressed in fatigues, are shown practicing their music skills across army bases and among fellow soldiers. The video is meant to help recruit gen-Z. “Education you gone’ git, no doubt we stay fit . . . Airborne, we stay lit,” raps one soldier. His partner reminds potential recruits that “there’s more to a soldier than just taking orders,” before listing all the bills the Army pays for: electric, water, and living quarters, among them. (One gen-Z miss: The rappers reference sifting through photos on Flickr, not Instagram.) The video is the brainchild of two full-time recruiters, Sergeant 1st Class Arlondo Sutton and Sergeant 1st Class Jason … [Read more...] about The U.S. Army hopes this video of rapping soldiers will help recruit gen-Z
Gen Zers, the group of Americans born between 1998 and 2016, are eager to become homeowners. A new realtor.com analysis estimates how much an 18-year-old today will need to save to buy a house by the time they’re 30, in the year 2031. Realtor.com calculated the monthly savings needed to buy a house with a 5%, 10%, or 20% down payment, closing costs equal to 3.6% of the purchase price, and no financial help from family. To buy a median-priced home in Houston, Texas, in 2031, an 18-year-old would need to start saving around $US155 a month. Generation Z may be young, but they have goals like the rest of us. Namely, to become homeowners. According to a realtor.com survey, 79% of older Gen Zers – the generation born between 1998 and 2016 – are certain they want to own a house one day (just 4% said they definitely don’t want the same). “Gen Z-ers don’t just want to become homeowners; they want to do it at a younger age and we found that … [Read more...] about Nearly 80% of Gen Z wants to own a home by age 30 — here’s how much they need to save monthly to buy a house in America’s biggest cities
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies. Christine Alemany Published 11:00 am CST, Monday, January 21, 2019 Photo: Aleksandra Baranova | Getty Images Photo: Aleksandra Baranova | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Aleksandra Baranova | Getty Images Smart Brands Won't Generalize When It Comes to Gen Z 1 / 1 Back to Gallery Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies. The fever around Generation Z is a perfect example. Gen-Zers are on the … [Read more...] about Smart Brands Won’t Generalize When It Comes to Gen Z
CEO Moj Mahdara is helping brands across industries connect with the next generation of consumer. Stephanie Schomer Published 8:00 am CST, Wednesday, January 16, 2019 Photo: Courtesy Of Beautycon Photo: Courtesy Of Beautycon Image 1 of / 1 Caption Close Image 1 of 1 Photo: Courtesy Of Beautycon Don't Know How to Reach Gen Z? Just Ask Beautycon. 1 / 1 Back to Gallery “Excuse me, where did you get that?” A very polite teenage girl taps me on the shoulder and points to the large eyeshadow palette I’m holding. “They’re handing them out at the Target booth,” I reply -- and before I can ask her about what she is doing here, at one of the most curious … [Read more...] about Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Here's a look at Gen Z's goals surrounding money, work and legacy. Entrepreneur Staff Published 11:30 am CST, Tuesday, January 15, 2019 Photo: 10'000 Hours | Getty Images Photo: 10'000 Hours | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: 10'000 Hours | Getty Images 41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic) 1 / 1 Back to Gallery Members of Gen Z seem to have lofty goals: Almost one in four plan to personally bankroll their college tuition. About 41 percent plan to become entrepreneurs. And almost half believe they'll invent something that changes the world. That's according to research collected from a host of sources by … [Read more...] about 41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)