That’s what Vice writer Luke Taylor did. He yelled. He yelled death threats at the Mr. Peanut Twitter account for about four months in what appears to be either an attempt at cultural commentary on the dangers of humanizing corporations, or an attempt to land a comedy writing gig. Either way, his essay about his experience headlined “I Was Banned From Twitter For Threatening To Kill Mr. Peanut” sparked a debate around whether the people behind Brand Twitter should be treated as humans doing a job or as fictional mascots. … [Read more...] about You know someone crossed a line when people are defending Brand Twitter
Gen z favorite brands
According to Cygielman, the brand was extremely deliberate about crafting Melody’s story, making sure it was not only accurate, but also represented the authentic point of view of an African American girl living through that moment in history. The company created a six-person advisory board that was involved with every aspect of Melody’s development, from the story to her fashion accessories. Board members included the late Horace Julian Bond, the chairman emeritus of the NAACP board of directors, and several professors of African American studies. The author of Melody’s book, Denise Lewis Patrick, grew up during the Civil Rights era. “She was someone who had firsthand experience as a young African American girl during that time,” Cygielman explains. … [Read more...] about American Girl sales are plummeting. Can the iconic ’90s brand be saved?
Over the past five years, black consumers’ spending on chemical relaxers has plummeted by more than 30%, according to the analyst group Mintel, and more than 79% of those consumers report wearing a natural hairstyle–‘fro, braids, locs–within the past year. Having traditionally neglected the specific and varied hair needs of black consumers, multinational corporations such as Unilever are throwing more resources behind entries into the space (and occasionally stumbling badly over racial land mines, as Dove did with a controversial TV ad in October). Two years ago, PDC Brands, the maker of Calgon and Dr. Teal’s, acquired Cantu, a favorite brand of naturalistas. A year before that, Carol’s Daughter—founded by former Cosby Show writers’ assistant Lisa Price and boasting such celebrity investors as music mogul Jay-Z and Will and Jada Pinkett Smith–was scooped up by beauty giant L’Oréal. And earlier this year, Pantene, owned by … [Read more...] about SheaMoisture’s Tangled Future
You might wonder why there’s appeal in walking around town in the digital age’s equivalent to a graphic tee printed with invisible ink. According to Dezeen, Carlings CEO Ronny Mikalsen said that the AR function “makes the product more versatile and long-lasting.” Sure to the untrained eye, it could be any shirt—the memorable wow factor happens after a camera is pointed at you. Some may find the concept gimmicky. But Instagram and Facebook filters themselves are really a practice in playfulness. And depending on the person’s following, it could be a way to get more eyes on your message, without having to buy into the fast-fashion mantra of buying poorly made clothes on the cheap in order to participate in a trend—and then ditching them. … [Read more...] about Instagrammers rejoice: A face filter for your clothes is here