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The 5 factors that will drive post-pandemic consumer behavior

· January 18, 2021 ·

Technologists are more bullish than ever, as their products have proven crucial to overcome this crisis (could you imagine bitcoin replacing gold as a safe-haven asset? The world’s largest asset manager now says yes). But for such disruptive technology to achieve its full potential, we need to close the gaps in digital fluency and accessibility. That will require true access for populations who don’t have the resources, connectivity, or education to tap into the newest technologies. It also means we’ll probably pay more attention to systems and apps that can ease less familiar users—the elderly, for example—into digitalization, with easier interfaces or training tools. In the next decade, I believe we will see access to the internet become a human right. … [Read more...] about The 5 factors that will drive post-pandemic consumer behavior

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