Tune in with a tap Like other wireless earbuds, Sony’s WF-1000XM3 buds are sure to be overshadowed by Apple’s best-selling AirPods. Still, Sony did get a jump on Apple with a feature called Quick Attention, which turns down the music and lets in more ambient sound when you press and hold the left earbud’s touchpad. It’s an idea that Sony brought over from its over-ear headphones that launched in 2018, and one that Apple eventually latched onto for the “Transparency” mode in the AirPods Pro, which got lots of attention even though Sony did it first. … [Read more...] about The 11 cleverest tech ideas of 2019
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GoPro is also developing a variety of short-form narrative shows on its YouTube channel, some of them only available on a subscription basis. Sitting at the nexus of social media and high-resolution video has meant that GoPro was, from the start, an entertainment brand as well as a consumer electronics manufacturer, and the company continues to use this to its advantage. (Perhaps only Red Bull has been as successful at marketing itself through creating and distributing action-sports footage.) The GoPro Awards program, which flows free product and massive publicity to amateur GoPro users, has been a successful adjunct to sponsoring athletes, who typically create the best and most-watched videos. Now the company is looking to do even more, by partnering with the likes of soccer team Real Madrid and Moto GP superstar Valentino Rossi and developing original programming set to debut the end of 2017. “We drive revenue in a number of ways,” says Ocean MacAdams, vice president of … [Read more...] about Can GoPro Rise Again?
raised $40 million in a Series B round after being featured in a YouTube Originals documentary and counting Procter & Gamble and The Royal Bank of Scotland among its clients. Samsung revealed that it’s incubating an AI avatar effort called Neon. (One Neon interaction, as captured by CNet, comes off about as naturally as a hostage video.) Another digital human startup called Uneeq has a client list that includes BMW and Vodafone, and is now seeking a Series B round after raising $10 million in 2018. The AI Foundation also raised $10 million in 2018 as it works on making interactive avatars out of celebrities. … [Read more...] about ‘We can’t scale humans’: Why startups are raising millions to build AI avatars
The Girl Next Door Breaks The Mold As comfortable playing a lovelorn nerd in a YouTube sketch as she is modeling a bikini on Instagram, Eva Gutowski dominates on a variety of platforms. Set to star in a YouTube Red scripted comedy next year, Gutowski uses her four-year-old channel, My Life as Eva, to post lighthearted videos on everything from how to create a studded iPhone case (6 million views) to how to survive a high school crush (8.6 million views). “It was all really organic, just stuff that I liked to talk about,” she says of the playful tutorials that originally attracted her young fanbase. As she evolves and expands into a more mainstream fashion and lifestyle influencer, Gutowski maintains her devoted tween audience by alternating between self-deprecating “every girl” moments (bad first kisses, sappy song lyrics) and her more glamorous Instagram persona. … [Read more...] about The Social Mediators: 7 Young Social Stars Share Their Rules For Engagement
Then there’s Tesla, which, with its high-profile Model S electric luxury car and the upcoming affordable Model 3, has been at the forefront of transportation’s transformations. But the company lost nearly $600 million in the first half of 2016, and two fatal Model S accidents have raised questions about the viability of its technology. While GM is sitting on some $20 billion in cash, Tesla is deeply in debt and seems likely to need a major infusion in order to achieve even its near-term goals. Despite its outsize reputation, Tesla delivered just 50,580 vehicles in 2015, compared to GM’s output of nearly 10 million. Elon Musk says Tesla will make 500,000 cars in 2018, but so far this year the company has missed its production goals. “Moving from producing tens of thousands of vehicles to hundreds of thousands of vehicles is a very significant challenge,” says Mike Ableson, who heads GM’s strategy group. “The Silicon Valley culture of developing … [Read more...] about Mary Barra Is Remaking GM’s Culture—And The Company Itself