G20

The Bharatiya Janata Party-led (BJP) government has been urged by multiple quarters, including its ideologue the Rashtriya Swayamsevak Sangh (RSS), to focus on the rural economy in the upcoming Budget, reports Hindustan Times, quoting sources.Those who expressed their view that focus on policies to boost the rural economy could help aggregate demand and tackle the economic slowdown were think tanks, Finance Ministry experts and RSS functionaries, the publication added.RSS  feels this would also reap political dividends for the BJP, and at a meet in October raised the same with Finance Minister Nirmala Sitharaman, an RSS functionary told the paper. The Sangh felt that 'lopsided focus' on urban issues did not work and tackling rural concerns will mitigate the slowdown, the source added.Close Ground feedback suggested incentives for small and marginal farmers, with a focus on long term policy intervention rather than sops, to make “farmers self-reliant and farming … [Read more...] about RSS urges govt to focus on rural economy to beat slowdown: Report

Google has just launched two new services to help small businesses go global. Google Global Market Finder is a tool to help you discover new markets in foreign countries, while Google Ads for Global Advertisers is a portal coordinating existing Google services, like AdWords and Google Translate, that will be helpful in reaching those markets. Say you have a business selling necklaces. You go to Google Global Market Finder, and choose what set of countries you’d like to explore (the EU, the Americas, and G20 economies, for instance). You enter the word “necklaces,” which Google automatically translates into the relevant languages. Google then analyzes several factors: how often that term is searched for, and how competitive Google’s auctions are for ads related to that keyword. Finally, it spits out a ranking of top markets you might want to consider. Once you’ve settled on markets you want to target, Google Ads for Global Advertisers steps in. Want to … [Read more...] about Google Launches Tools to Help Small Businesses Go Global