Within the next five years, Google will not be your number one search engine, it will be your number one platform. The change will sneak up on you gradually, with the birth of a platform that looks like a huge multi-user blog. One by one, features and tools will be added to provide forum-like groups, ad-hoc video conferences, local reviews of restaurants and all kinds of businesses. There will be no advertisements interspersed in the user-generated content, except in the video repository, where ads will run before and during each video. Ad revenue will be shared with the content posters, some of whom will earn significant sums of money. Channels will be set up and eventually compete with cable TV offerings. The social networks we currently use will still be there, but the Google social offering will be a part of something much larger, a kind of Googleverse, the social glue that binds at least 10 other services together: email, chat, video conference, groups and mailing lists, maps … [Read more...] about The Platform of the Future
As an undergrad in design school, back when print was king, we were taught that the practical rules of identity development were: Keep it simple enough to be effective on a business card and stationary, and the logo should always be reproducible in one color, vector art with no gradations. Then, as now, a strong creative idea was the key requirement, but today, logos–and the identities that support them–often need to work harder than they did in the pre-digital age. Now, the logo and its extended identity can take on a more dynamic role in brand storytelling by leveraging the familiarity that comes from the frequent and virtual nature of the fast-paced conversation between a brand and its consumers. Google’s ever-changing logo is an obvious and literal example, but even brands as diverse as DC Comics, Brand USA, and JCPenney have recently evolved their identities, building variation and storytelling into the system, not just for variety or complexity but to instill a … [Read more...] about Our MVP Pick For Super Bowl XLVI: The Old-School Branding System
advertisement advertisement There are few products less sexy that a thermostat. It is a boring, utilitarian commodity, right? The world agreed for over 100 years, until the lead designer of the iPod decided to shake things up. Tony Fadell took a completely fresh approach and challenged conventional wisdom. Rather than starting with the existing competitive set, he shattered industry norms from design to function. The result? The incredible new device known as the Nest Learning Thermostat. Besides its distinctive look, this baby ain’t your father’s thermostat. The artificial intelligence “learns” your habits. It has sensors to know when you are away so it doesn’t heat or cool an empty house. It’s connected to the web and evaluates external weather conditions to determine how to best respond inside. You can even control it from a smartphone app on the go. All this whiz-bang technology does more than fuel your inner geek. The Nest saves its … [Read more...] about Is Your Company About To Be Knocked From Its Perch?
advertisement advertisement Google Maps is a lifesaver. But the mapping technology behind Google Maps isn’t just good for highway directions and bike routes; it can also find methamphetamine labs and track gang activity. Experts in the growing field of geospatial predictive analytics use cutting-edge algorithms and data analysis techniques that can do everything from predicting terrorist activity to preventing auto theft. The larger field that geospatial predictive analytics is a part of–geographical information systems (GIS)–uses data points and specialized software to turn maps into sophisticated analysis tools. Although the work is a far cry from something as sexy as you’d see on Breaking Bad, the GIS field is booming; firms specializing in computer-driven map analysis are hosting conventions, holding hiring fairs, and developing specialized software. Max Lu, a professor at Kansas State University, developed a novel method of finding meth labs through … [Read more...] about Google Maps Help Predict Meth Labs Before They Open
In prior discussions about smart cities, including the global rankings I published on Co.Exist a few weeks ago, I believe many of us have under-emphasized the importance of cities in creating an enabling environment for emerging technology companies. advertisement advertisement This was a key issue addressed at the first-ever Cities Summit held in Vancouver earlier this month. Mayors of 35 cities around the world joined with executives and consultants in an intense day and a half of panels discussing open cities, digital cities, urban laboratories, smart-city financing, and startup cities. One of the most interesting conversations was about “Startup Cities.” Nanci Klein of San Jose spoke about the five different industrial areas that the city is promoting, as well as the role of the city in supporting the local startup community. One of San Jose’s early insights was addressing the bureaucratic hurdles in their procurement process by creating a demonstration … [Read more...] about How Can You Build A Smart City?