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By Seth Matlins Managing Director, Forbes CMO Network T o mark the 10th Anniversary of the Forbes World’s Most Influential CMOs list, we have created The Forbes CMO Hall of Fame, recognizing those chief marketers who have appeared, or would have in 2022, on the list at least five times since its inception. Moving forward, on what would be the fifth year of a CMO’s inclusion on the list, they, too, will become part of The Forbes CMO Hall of Fame. For our initial 18 inductees—and all those who will follow in time—induction recognizes their enduring influence and impact on the brands and businesses they steward, on our industry and, often, the cultural landscape itself. With a nod to the astrological definition of “influence” offered in the first paragraph, these are marketing’s stars. But unlike those ethereal and distant bodies that had imagined influence over our lives, these Hall of Famers have exerted an influence that is concrete and often profound. We salute them. … [Read more...] about Introducing The Forbes CMO Hall Of Fame

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022