Share to Twitter Share to Linkedin The art of beauty branding is exciting, challenging, and limitless. As an industry that continues to grow and evolve, the movements in the beauty space are constantly shifting. Everyday on social media, we are presented with new trends like double cleansing, buccal fat reduction, no-poo shampoo, cloud skin, filters in a bottle, and skin flooding. The list is remarkably endless. And for most beauty and wellness brands, this means finding innovative ways to stand out from all that noise. As a beauty and wellness contributor, my inbox is often flooded by hundreds of pitches. The lobby receptionist in my building has also started to refer to me as the tiny lady who gets dozens of sample packages everyday. My sister, who has begun to regard my bathroom as a mini Sephora, once asked: “How do you decide on which products to feature?” This curated list of beauty brands was a story I’ve had on the pipeline for months now. Cool is … [Read more...] about Cool Clean Beauty Brands To Know In 2023